Post on 07-Aug-2015
transcript
Content is King, Meet the Prince: Blog
B2B companies who blog, generate 67% more leads than non-bloggers[Inside View – 3/28/2012]
59% of B2B companiesbelieve that blogs are effective for marketing[Confidence Gap: Effectiveness Ratings for Tactics Among B2B Users- 2013]
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What’s really in a blog post?
Headline [title]
Key Message
Keywords
Visuals
CTA [Call to Actions]
Tags
Relevant URL
Social Sharing Buttons
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Where’s the Quality Posts at?
Tip 1: Make your content valuable Quality over quantity Be consumable Teach something new
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How do I get sales/conversions?
Tip 2: 90:10 Rule Engage your audience with
what interests them – 90% Self-Promote for the
remaining 10% Be transformative, it’s not
always about being transactional
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Do they actually like me?
Tip 3: Put the User in User Experience (UX) Content is King but always
consider your user’s experience
Bad experience = Bad reputation
Don’t make it hard for the user to consume your content, they have options
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Where are they coming from?
Tip 4: Semantics, Keywords, & Tagging Be Search Engine Friendly DO NOT overly write with
only keywords Image tags are your friend Don’t forget your URL
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Remembering the basics
Tip 5: Spelling & Grammar still matter! Run spell check Re-read your posts to make
sure your grammar & spelling are correct
Take the time to look credible in your user’s eyes
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Summing it Up!
Tip 1: Make your content valuable
Tip 2: 90:10 Rule
Tip 3: Put the User in User Experience (UX)
Tip 4: Semantics, Keywords, & Tagging
Tip 5: Spelling & Grammar still matter!
B2Bmarketingfor.me