Why Library Super Powers will Save the World 09 04 14 Perry

transcript

Uniquely Connected: Expanding community

in 21st century libraries

Karen Archer PerryClarion Collaborative@KarenAPerry

Librarian Super Powers in

Communities

Karen Archer PerryClarion Collaborative@KarenAPerry

Why I think Librarian Super Powers will Save the World

Connecting Coloradans to their water

Colorado Water 2012

Knowledge

Technology

Librarian Super Powers

What’s your superpower?

#LibrarySuperPower@KarenAPerry

TrustSuper Powers

Libraries are appreciated

• 91% say libraries are important to their communities

• 76% say libraries are important to them and their families

Reference: Library Services in the Digital Age, Kathryn Zickuhr, Lee Rainie and Kristen Purcell, January 22, 2013, Pew Research Internet & American Life Project, http://libraries.pewinternet.org/2013/01/22/library-services/

Libraries stack up well

• Gallup poll asks about personal confidence in specific American Institutions (Gallup does not include libraries)

• Pew poll asks about importance of libraries

Reference: Pew Internet and Gallup June 1-4, 2013 Confidence Poll, http://www.gallup.com/poll/1597/confidence-institutions.aspx

People like librarians• 98% of “ever” library visitors say interactions “very positive”• 81% of library visitors say librarians are “very helpful”• 50% of “last year” visitors got help from a librarian

Reference: Library Services in the Digital Age, Kathryn Zickuhr, Lee Rainie and Kristen Purcell, January 22, 2013, Pew Research Internet & American Life Project, http://libraries.pewinternet.org/2013/01/22/library-services/ Photo credit: Carnegie Library of Pittsburgh and Carnegie Library of Pittsburgh Flickr

TrustSuper Powers

Engage &Activate

TrustSuper Powers

Turn Outward

Connect and convene

Engage Deeply

Enlist support

Knowledge& LearningSuper Powers

Librarians are THE champions of the first amendment• Intellectual

Freedom • Free speech• Privacy• Equal access• Open Internet• CopyrightPhoto credit: American Library Association President Roberta Stevens

People appreciate core library services98% of Americans say borrowing books is “very important”

80% say reference librarians are “very important”

77% say free access to computers and the internet is "very important"”

Reference: Library Services in the Digital Age, Kathryn Zickuhr, Lee Rainie and Kristen Purcell, January 22, 2013, Pew Research Internet & American Life Project, http://libraries.pewinternet.org/2013/01/22/library-services/ Photo credit: Carnegie Library of Pittsburgh

People love to read!

75% adults 16+ read a book last year23% adults read an e-book last year15 average # of books read last year24 average for those w e-readers30% e-content consumers say they read more41% table consumers say they read more5% borrowed at e-book from the library

Reference: Library Services in the Digital Age, Kathryn Zickuhr, Lee Rainie and Kristen Purcell, January 22, 2013, Pew Research Internet & American Life Project, http://libraries.pewinternet.org/2013/01/22/library-services/ Photo credit: Carnegie Library of Pittsburgh

Libraries are open for learning!

Reference: Digital Inclusion Survey 2011-2012, Information Policy & University of Maryland, http://digitalinclusion.umd.edu/

9557.9

% Libraries offering formal computer skills training

% Libraries offering programs, sessions & training

Navigate& Create

Knowledge& LearningSuper Powers

There’s an information explosion!

• Knowledge is doubling every 12 months, maybe faster.

• People need help navigating to things that are meaningful

Reference: "Knowledge Doubling Every 12 Months, Soon to be Every 12 Hours," Industry Tap, David Russell Schilling, April 19th, 2013, http://www.industrytap.com/knowledge-doubling-every-12-months-soon-to-be-every-12-hours/3950

You can’t even trust a trusted source!

• Information professionals need to deepen skills and tools to differentiate content

Reference: Anne R. Kenney, Cornell University Librarian

This world’s got a big skills gap!• 1/3 to 2/3 of adults -

depending on the country - lack the basic skills necessary for learning and working in modern economies

• Problem-solving in technology-rich environments, literacy, and numeracy

Reference: 2012 OECD Report, report, Better Skills, Better Jobs, Better Lives, http://skills.oecd.org/documents/SkillsHighlightsEnglish.pdf

• Libraries to the rescue with literacy, online, in-person, and partner learning opportunities

Skill yourself first Then help others

Creating the future @YourLibrary

TechnologySuper Powers

Borrow a music CD

Borrow an audio book

Use computer or internet

Borrow a DVD

Use a research database

Among those who visited a library in-person in the past year, the % who did the following activities

Libraries are community hubs for technology and media

Reference: Pew Internet November 2012 survey. Data is for library visitors ages 16+.

Libraries are connected to more digital content & services

Librarians are America’s Digital Literacy Corps

IMLSFramework

Building Digitally Inclusive

Communities

Librarians are winning the battle for tech access against evil budget foes

Reference: Digital Inclusion Survey 2011-2012, Information Policy & University of Maryland, http://digitalinclusion.umd.edu/ #LibrarySuperPower

@KarenAPerry

TechnologyTurbo Charge

You gotta be in the game!

Reference: E-Reading Rises as Device Ownership Jumps, Kathryn Zickuhr and Lee Rainie, January 16, 2014, Pew Research Internet & American Life Project, http://www.pewinternet.org/2014/01/16/e-reading-rises-as-device-ownership-jumps/

People are e-reading on everything

E-reader Tablet Computer Cell phone

2011 2014

Reference: E-Reading Rises as Device Ownership Jumps, Kathryn Zickuhr and Lee Rainie, January 16, 2014, Pew Research Internet & American Life Project, http://www.pewinternet.org/2014/01/16/e-reading-rises-as-device-ownership-jumps/

Among all e-book readers ages 18 and older, the % who read e-books on each device

Tell them!

• 62% of Americans say they do not know if their library lends out e-books.

• This includes 58% of library card holders.

Libraries need a tech turbo charge

Libraries need an Edge to win this battle!

Practical and aspirational benchmarks organized into three categories that assess: • community value• Engaging the community• Organizational management

Libraries need an Edge to win this battle!

The Power ofPlace

Half of America came to your place last year!• 54% of Americans used

a public library in the past year

• 48% visited in person

• 30% used a library website

• 72% of Americans live in a “library household”

Reference: Library Services in the Digital Age, Kathryn Zickuhr, Lee Rainie and Kristen Purcell, January 22, 2013, Pew Research Internet & American Life Project, http://libraries.pewinternet.org/2013/01/22/library-services/

Many wearing shirts proclaiming their love!

The Power of Place

Strengthen Experience

Engagement, loyalty and advocacy

is no longer driven by the products you sell.

It’s driven by how well the experience you deliver

meets your customers’

ever-changing emotional needs and wants.

Lewis Carbone

Create an experience not a product

Product or Service Environment People

Six tips for strengthening relationship and experience!

Reference: King County Library System and Fernow Consulting

• Foster discovery• Less is more• Simplify• Visual trumps all other senses• Keep it fresh• Maintain your space

Library super heroes use space to their advantage!

Photo Credit: King County Library System, Newport Way and Federal Way Branches

The field of play is in the building and online

Reference: Ann Arbor District Library from Library Success Best Practices Wiki, http://www.libsuccess.org/Main_Page

Super powers needed to save world

Knowledge

Technology

Engage & Activate

Navigate & Create

Turbo Charge

Experience

Google Images: Captain Information Technology, September 3, 2014

Google Images: Captain Information and Community, September 3, 2015

Thank you Super Heroes!

#LibrarySuperPower @KarenAPerry www.ClarionCollborative.com Clarion Collaborative

What’s your superpower?

What might a librarianSuper Hero look like?

Why Library Super Powers will Save the World 09 04 14 Perry

Education