Why Marketers may love VR

transcript

Why marketers may love VR

TOO CREEPY FOR MARKETERS?

NOT ANYMOREWe’re at the fourth stage

Gartner’s Hype Cycle

Top investors are already onboard

$8.4B CONTENT MARKET in 2018

Serious BUSINESS

MARKETERS RUINEVERYTHING.

TOTAL FOCUS

MEMORABLE]

HABIT-CHANGING POWER=

MEDIA DARLING

MARRIOTPromoting destinations

6 cities 230M social media impressions

MARRIOTPostcards - promoting travel

Media coverage 553 requests in 9 days

Top 3 customer questions

Will it make me sick?

When can I buy it?

Is there porn on it yet?

I don't think anyone who experiences it will be able to go back to 2D porn. It's that realistic.

Raymond Wong - Mashable

Media coverage 553 requests in 9 days

feels a bit weird…

not my body there…

QANTAS + SAMSUNG GEARPromoting airline destinations

HBO + OCULUS RIFTPromoting the next season of GOT

Webby Awards BBC, Ad Age, Gizmodo, Cnn, Engadget, The Verge

New York, Mexico City, Austin,Rio de Janeiro, Oslo, Toronto, Belfast, Sydney, San Diego and Vancouver 175k visitors

XC90 + OCULUS RIFT175k Youtube views

NEXT STEPMixed Reality

Our focus

GOOGLE TANGOTango scanning + VR = incoming VR Headset from Google

ARCHITECTS & REAL ESTATE

Selling vision much faster

SCANNING REAL PROPERTIESSpeeding up property sales

VISUALISING FUTURE PROPERTIESSpeeding up property sales

INTERIOR & LANDSCAPE DESIGNERS

TRY OUR YOUR PROJECTS IN REAL INTERIOR SPACES BEFORE THE ACTUAL ARRANGMENTS TAKE PLACE

REAL ESTATE PHOTOS SUCK.IMMERSE CUSTOMERS IN SCANNED OR VISUALISED SPACES.

VISIT TOURIST & HERITAGE SITESReconstructed with photogrammetric VR

PRODUCTION TIME / COSTSTILL POSES A PROBLEM.

WWW.EMB3D.IT

WILL SOLVE IT.

Edit in one place and deploy to any device.

PIXEL VR DEMO ROOM

VISIT US AND TRY ADVANCED VR FOR FREE

MORE AT WWW.PIXELLEGEND.COM

JUNE 2016

INCLUDING HTC VIVE

AND OUR REAL TIME VISUALISATIONS

Stay in the loop

Jan Filipowiak www.pixellegend.com

Why Marketers may love VR

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