The Value of Marketing Your TeamAnd The New Role of the Coach

Presented by: Jim Harshaw

Riotsportsmarketing.com 434.409.0257

Overview1. Top 10 Excuses For Why We Can’t Market

Wrestling2. Why You Should Market Your Program:

Outcomes of Successful Marketing3. How You Can Market Your Program4. Case Studies5. Overwhelmed? A Few Simple Solutions

To do list-Update website-Promote match-Raise money

Important Not Important

Urgent

Not Urgent

Running Practice

ForumsMarketing

Answering Phone

What do you want?

?

Excuses

Excuse # 10: Too Confusing

Excuse #9: Kids get burned out

Excuse #8: Not a ball sport

Excuse # 7: Too Boring

Excuse # 6: Not a Team Sport

Excuse #5: Not a lifelong sport

Excuse #4: Media doesn’t care

Excuse #3: Same team wins

Excuse #2: Not fan friendly

Excuse #1: Too busy

Wrestling is a major sport!

How?

“Your program will not survive based on how well you teach single-legs and double-legs but on how well you market and promote.”

J Robinson[Paraphrased]

Outcomes of marketing…. Educated and engaged fan base Media coverage Better attendance Greater participation Parental, alumni and community

involvement Maximized fundraising Fewer communication breakdowns Better administrative support

Top 3

Technology

45-54 year olds spend more time online than any other age

group*

Source: http://www.onlinemarketing-trends.com/2011/02/average-time-spent-online-per-us.html

Technology

93% Of adult US internet users are on Facebook*

source: BlogHer, April 2011

Technology

1 in 4 minutes online is spent on a social networking site*

*source: Neilson “22% of the time spent online is attributed to social networking sites.”

Technology

92% Of US adults use email*

source: Pew Internet and American Life Project data

Facebook Misunderstood

Page, not a Group Video, Pics, Discussion, Results Multiple Administrators Grow, grow, grow!

Blogging: Not just for Politics

What is a blog? Why a blog? Few limitations

PR

Collect and Save Emails & Phone Numbers How can you help reporters? Follow through- get help

Front of USA Today Sports

Next…

Email Newsletter

Aweber Constant Contact Vertical Response Chimpmail iContact

Advanced…

Video Marketing: Youtube, Flo Wrestling Website: Keep it simple Mobile Marketing: Text Message Alerts Other Networks: Twitter, FourSquare,

Google+

But, but, but…

“Successful businesses are run by replicable and profitable systems.”

The E-Myth, Michael Gerber

Important Not Important

Urgent Running Practice Answering Phone

Not UrgentMarketing Forums

How would your program change if…

You had 1,000 more fans in the stands? More media coverage? More engaged alumni? 100 more donors? 50% more participants?

Why not?

Help!

RioteBook.com

riotsportsmarketing.com434.409.0257

Facebook.com/riotsportsmarketing@jimharshaw

Help!

RiotAct@aweber.com

Coyte Cooper, Ph.D.Professor of Sport MarketingDI All American at Indiana

Webinar Grassroots Brand Building:

The importance of an Intentional Approach to Marketing

Wed, Nov 2 at 9 PM

Help!

RiotAct@aweber.comriotsportsmarketing.com

434.409.0257Facebook.com/riotsportsmarketing

@jimharshaw

RiotSportsMarketing.com