Social Networks and Communities?

“We’ve got a Twitter account”

“Hey we have a Facebook page”

“Our recruiters have a huge network on Linkedin”

Twitter & Facebook – The Myth of Engagement

The mean half life of a link on twitter = 2.8 hours, facebook =3.2 hours and ‘direct’ sources =3.4 hours.

On Facebook

“Status updates on Facebook – that is my competition” – Shiv Singh, Director-Digital, PepsiCo Beverages America

On Linkedin – Your Social Recruiting Rockstars

What happens when they move? You lose their community

Why build talent communities

Branded Talent

Community

Content & Videos from

social networks

People from social

networks

People from career

databasePeople visiting

website

Jobs posted

Content, Conversations

People interested

People with Skills

Company

Attract

Dev

elop

Engage

Segment and manage your community BraveNewTalent gives you the ability to segment your community into lists

and engage with them on a personal level, using less time and fewer resources than you would on a Facebook page or Twitter account

Targeting TalentThe first step to start a Talent Words campaign is to select the people you want to target. For example:

Talent journey

Community managementOnce your community members are all there, eager to engage with you, you segment them in lists and talk to them on a regular basis in a targeted way.

Your target candidate will get a message, inviting them to join your Talent Community.

Inside the community, they edit their professional profiles.

Your personalised landing page welcomes them into your community.

Attract targeted candidates

Post jobs and analyse results

Interview and take notes

Hire the right peoplein less time

Headhunt in your own community

Start Recruiting directly from your community

Social Media Hub: all your digital contentThe BraveNewTalent platform will aggregate your online content and give

talent a single Media Hub in which to engage with you

For further information contact:Gautam Ghosh India Marketing and Platform EvangelistT: +91 97422 39954E: Gautam@BraveNewTalent.com Twitter: @GautamGhoshBlog: http://www.gautamblogs.com Slideshare: http://www.slideshare.net/gautam

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