Why the next generation of startups won’t build apps

VP of Product at Intercom@Padday

Paul Adams

The internet

Interfaces

People

The internetInterfaces

People

The internetis so young

Toda

yTe

legrap

h

Newsp

apers

Telep

hone

1876

Photog

raphy

1880

s

Telev

ision

1940

s18

44

Printin

g Pres

s

1440

Intern

et

1990

Mobile

phon

es

1990

s

Radio

1920

s

Cinema

1900

s16

00s

Young + changing

The internetInterfaces

People

A thing that connects the makers of something, with the consumers of something.

BusinessCustomer Interface

Interface BusinessCustomer

Interface BusinessCustomer

Interface BusinessCustomer Destination

BusinessCustomer

BusinessCustomer

So interfaces simply connect businesses and consumers.

And up until now, interfaces have always been destinations.

The internetInterfaces

People

We are connected

We are social

The internetInterfaces

People

vs

…

Extend to things that allow people to connect and communicate.

The internet is still catching up with how real life works.

And we’re now past the pointof no return.

The internet is oriented

around people

The internetInterfaces

People

A destination to download other

destinations.

The interfaces of the internet are changing

The InternetInterfaces

People

1. People oriented systems, not destinations

2. Multiple interfaces, not apps

1. People oriented systems, not destinations

2. Multiple interfaces, not apps

Discovery

Payments

Hardware

Destination BusinessCustomer

BusinessCustomer

1. People oriented systems, not destinations

2. Multiple interfaces, not apps

API < > API

The InternetInterfaces

People

Young, changing. People + systems. Many interfaces.

The Fortune 500 was created in 1955.

500 companies.Only 67 still exist.

Everything today will be different

tomorrow

Paul Adams@Padday

Thank you

San Francisco

#InsideIntercom