P O P T E C H

When technology becomes technically boring, it becomes socially interesting. - Clay Shirky

justin.tv

1995 2005 2006 2010

W H I P P L E H I L L

Lenz v. Universal Music Corp

closed source open source

Figure 1: Web Connection Speed Trends - Home Users (US)Source: Nielsen//NetRatings

US broadband penetration grew to 88.82% in March 2008.

+ Inexpensive Non-linear Video Editing

and others ...

W H I P P L E H I L L

A Perfect Storm

- Abundance Bandwidth

- Proliferation of Video Cameras

- Non-linear Editing for everyone

- Devices like AppleTVs, iPads, etc.

Online Video Now More than 50% of Internet Traffic

4

Source: Limelight Networks

Proportion of Total U.S. Internet Traffic

© 2010 Brightcove, Inc. All Rights Reserved.

Cognitive Surplus in the 80’s

1 Billion Users this August (2012)

Okay, so now what ?

If we’re going to maximize, we must get organized!

1. ShootingVideo

2. EditingVideo

3. DistributingVideo

Who?What? Where? When?

- Students- Teachers- Coaches- Parents- Professionals?

Who?What? (Strategy)

- Communication- Students- Faculty- Outsource?

Where?

- Admission- Alumni- Parents- Faculty

- Your Website- Youtube- Facebook

The Reaction

Skype Multiplication Competition

http://manyeyes.alphaworks.ibm.com/manyeyes/

SOCIAL N

ETWORKS

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