Post on 16-Apr-2017
transcript
Why Does Your Business
Need SEO?Takeaways You Can Implement
TodayLaura Hogan | @lauralouise90 | laura@ricemedia.co.uk
BRAUMGroup 2Laura Hogan | @lauralouise90 | laura@ricemedia.co.uk
Trusted by
Laura Hogan | @lauralouise90 | laura@ricemedia.co.uk
Laura Hogan | @lauralouise90 | laura@ricemedia.co.uk
Why Does Your Business
Need SEO?Googl
eTraffi
c££
Laura Hogan | @lauralouise90 | laura@ricemedia.co.uk
Number of benefits to a strong SEO strategy:
Laura Hogan | @lauralouise90 | laura@ricemedia.co.uk
BrandingEngagemen
tTraffic
Revenue
SEO leads have a 14.6% close
rate, while outbound leads
have a 1.7% close rate
Laura Hogan | @lauralouise90 | laura@ricemedia.co.uk
Organic has a lower cost per acquisition than other marketing channels
Laura Hogan | @lauralouise90 | laura@ricemedia.co.uk
Google gets over 100 billion searches a
month worldwideLaura Hogan | @lauralouise90 | laura@ricemedia.co.uk
+250,000 Engagement Rings
+20,000 Dog Collars
+3,000 Solitaire Engagement Rings
+2,000 Harris Tweed Dog CollarsLaura Hogan | @lauralouise90 |
laura@ricemedia.co.uk
Laura Hogan | @lauralouise90 | laura@ricemedia.co.uk
How does organic
search & SEO factor into this?
PAID ADS
PAID SHOPPING
ADS
OrORGANIC SEO LISTINGS
Laura Hogan | @lauralouise90 | laura@ricemedia.co.uk
Laura Hogan | @lauralouise90 | laura@ricemedia.co.uk
Results on page 2 of Google get less than 5% of clicks
Laura Hogan | @lauralouise90 | laura@ricemedia.co.uk
What’s the recipe to get to page one of Google?
Laura Hogan | @lauralouise90 | laura@ricemedia.co.uk
Laura Hogan | @lauralouise90 | laura@ricemedia.co.uk
Content Links Technical
On-Site Conversion Keywords
Laura Hogan | @lauralouise90 | laura@ricemedia.co.uk
Laura Hogan | @lauralouise90 | laura@ricemedia.co.uk
Keywords
Laura Hogan | @lauralouise90 | laura@ricemedia.co.uk
Laura Hogan | @lauralouise90 | laura@ricemedia.co.uk
Laura Hogan | @lauralouise90 | laura@ricemedia.co.uk
Laura Hogan | @lauralouise90 | laura@ricemedia.co.uk
The foundation of any strategy
Laura Hogan | @lauralouise90 | laura@ricemedia.co.uk
Laura Hogan | @lauralouise90 | laura@ricemedia.co.uk
What do you want to be found for on Google?
What terms represent
the offering of your
business?
Half of all search queries contain four or
more wordsWordstream
Laura Hogan | @lauralouise90 | laura@ricemedia.co.uk
Laura Hogan | @lauralouise90 | laura@ricemedia.co.uk
Laura Hogan | @lauralouise90 | laura@ricemedia.co.uk
So think about answering questions...
Laura Hogan | @lauralouise90 | laura@ricemedia.co.uk
Laura Hogan | @lauralouise90 | laura@ricemedia.co.uk
If you solve an issue, you’re building brand trust…..
Users are more likely to come back to your site
Technical
Laura Hogan | @lauralouise90 | laura@ricemedia.co.uk
Laura Hogan | @lauralouise90 | laura@ricemedia.co.uk
Laura Hogan | @lauralouise90 | laura@ricemedia.co.uk
Laura Hogan | @lauralouise90 | laura@ricemedia.co.uk
If you haven’t already, get a Search Console
account created for your site.
Google will actually tell you where some of the
technical errors lie on your site!
Laura Hogan | @lauralouise90 | laura@ricemedia.co.uk
Laura Hogan | @lauralouise90 | laura@ricemedia.co.uk
Fixing these errors makes your site not only better for Google, but better for users too.
Uncovering technical issues can help boost ROI
Technical Errors fixed
Laura Hogan | @lauralouise90 | laura@ricemedia.co.uk
On-Site
Laura Hogan | @lauralouise90 | laura@ricemedia.co.uk
Laura Hogan | @lauralouise90 | laura@ricemedia.co.uk
Laura Hogan | @lauralouise90 | laura@ricemedia.co.uk
Laura Hogan | @lauralouise90 | laura@ricemedia.co.uk
It’s all about optimisation….
Laura Hogan | @lauralouise90 | laura@ricemedia.co.uk
Laura Hogan | @lauralouise90 | laura@ricemedia.co.uk
Now you know your keywords, it’s time to put them to use.
Laura Hogan | @lauralouise90 | laura@ricemedia.co.uk
Meta Title
Meta Description
URL
Laura Hogan | @lauralouise90 | laura@ricemedia.co.uk
Laura Hogan | @lauralouise90 | laura@ricemedia.co.uk
DOG COLLARS
-------- dog collars -------------------------------- ---------------------------------------------------------------------------------------------------------------------------------------------------collars for dogs ------------ -----------------------------------------------------------
--------------------------------------------------------- dog collar ------------------------------------------------------
Title - H1 Tag
Text
Text
Alt Tag On Image
Laura Hogan | @lauralouise90 | laura@ricemedia.co.uk
Content
Laura Hogan | @lauralouise90 | laura@ricemedia.co.uk
Laura Hogan | @lauralouise90 | laura@ricemedia.co.uk
Laura Hogan | @lauralouise90 | laura@ricemedia.co.uk
Laura Hogan | @lauralouise90 | laura@ricemedia.co.uk
The easiest way to produce fresh content on your site is through a
blog.
Laura Hogan | @lauralouise90 | laura@ricemedia.co.uk
Laura Hogan | @lauralouise90 | laura@ricemedia.co.uk
They not only generate traffic, but can also drive revenue
Laura Hogan | @lauralouise90 | laura@ricemedia.co.uk
Laura Hogan | @lauralouise90 | laura@ricemedia.co.uk
Laura Hogan | @lauralouise90 | laura@ricemedia.co.uk
Laura Hogan | @lauralouise90 | laura@ricemedia.co.uk
Links
Laura Hogan | @lauralouise90 | laura@ricemedia.co.uk
Laura Hogan | @lauralouise90 | laura@ricemedia.co.uk
Being found online can increase footfall.
72% of all people who performed a local search ended up frequenting a
store that was within five miles.
Laura Hogan | @lauralouise90 | laura@ricemedia.co.uk
Laura Hogan | @lauralouise90 | laura@ricemedia.co.uk
Laura Hogan | @lauralouise90 | laura@ricemedia.co.uk
Local Citations are great and simple to
do
Laura Hogan | @lauralouise90 | laura@ricemedia.co.uk
Laura Hogan | @lauralouise90 | laura@ricemedia.co.uk
Laura Hogan | @lauralouise90 | laura@ricemedia.co.uk
Laura Hogan | @lauralouise90 | laura@ricemedia.co.uk
For a long term strategy look for outreach opportunities
Laura Hogan | @lauralouise90 | laura@ricemedia.co.uk
Laura Hogan | @lauralouise90 | laura@ricemedia.co.uk
Unlinked brand mentions
Laura Hogan | @lauralouise90 | laura@ricemedia.co.uk
Laura Hogan | @lauralouise90 | laura@ricemedia.co.uk
Laura Hogan | @lauralouise90 | laura@ricemedia.co.uk
Laura Hogan | @lauralouise90 | laura@ricemedia.co.uk
Laura Hogan | @lauralouise90 | laura@ricemedia.co.uk
Laura Hogan | @lauralouise90 | laura@ricemedia.co.uk
Create and share content
Laura Hogan | @lauralouise90 | laura@ricemedia.co.uk
Laura Hogan | @lauralouise90 | laura@ricemedia.co.uk
Conversions
Laura Hogan | @lauralouise90 | laura@ricemedia.co.uk
Laura Hogan | @lauralouise90 | laura@ricemedia.co.uk
Laura Hogan | @lauralouise90 | laura@ricemedia.co.uk
Laura Hogan | @lauralouise90 | laura@ricemedia.co.uk
average userattention span
is 8 seconds
Laura Hogan | @lauralouise90 | laura@ricemedia.co.uk
Laura Hogan | @lauralouise90 | laura@ricemedia.co.uk
Make it easy for the
people to find your products and buy
them
Laura Hogan | @lauralouise90 | laura@ricemedia.co.uk
Laura Hogan | @lauralouise90 | laura@ricemedia.co.uk
A strong CTA can make all the difference
Keep it above the fold too
Laura Hogan | @lauralouise90 | laura@ricemedia.co.uk
Laura Hogan | @lauralouise90 | laura@ricemedia.co.uk
Consider imagery positioning and direction too. It can make a huge difference
Laura Hogan | @lauralouise90 | laura@ricemedia.co.uk
Takeaways
SEO is a cost effective marketing strategy, with a
variety of benefits.
Laura Hogan | @lauralouise90 | laura@ricemedia.co.uk
If you’re not on page one, you won’t get the traffic
Laura Hogan | @lauralouise90 | laura@ricemedia.co.uk
There’s six steps to an effective SEO strategy:●Content●Keywords●Links●On-Site●Technical●Conversion
Laura Hogan | @lauralouise90 | laura@ricemedia.co.uk
Laura Hogan | @lauralouise90 | laura@ricemedia.co.uk
Laura Hogan | @lauralouise90 | laura@ricemedia.co.uk