Post on 12-May-2015
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WHY YOUR NEXT PLANNER/STRATEGIST
SHOULD BE A TRAVELER?
DAVID SOBRINHO
#CREATIVITY #TECHNOLOGY #ADVERTISING #MARKETING #STRATEGY #PEOPLE
#PSICOLOGY #INNOVATION #BRANDS #CULTURE #LIFESTYLE #SPORTS #DESIGN #TRAVELING #EVENTS
#ART #MUSIC #RETAIL
MY GOAL IN LIFE IS TO INSPIRE PEOPLE.AS A PLANNER / STRATEGIST I DO IT USING THE MONEY AND THE POWER OF BRANDS.
THIS STORY BEGIN 4 MONTHS AGO
I WAS TIRED TO WATCH, READ AND LISTEN ALLWAYS THE SAME
WEB STANDARDSTABLETS
SMARTPHONESRESPONSIVE DESIGN
MOBILE FIRSTWEB EXPERIENCEPERSONALIZATION
BIG DATATECH TRENDS
THE INDUSTRY IS CHANCHINGONLINE/OFFLINE
AUGMENTED REALITYGOOGLE GLASSGAMIFICATIONSOCIAL MEDIA
3D PRINTCLOUDVIRAL
BLAHBLHABLHA
Bran Ferren, CCO, Applied Minds and Former President of R&D, Walt Disney imagineering
“ TECHNOLOGY IS A WORD THAT DESCRIBES SOMETHING THAT DOESN’T WORK YET ”
* From a presentation of George Bennett at "Ambidexterity," the VCU Brandcenter's executive education program for account planning, July 2013.
WHY WE FOCUS SO MUCH ON TECHNOLOGY?
INNOVATION ?
WHAT TECHNOLOGY WANTS FROM PLANNERS / STRATEGISTS?
STRATEGYIDEAS
TECHNOLOGY IS NOT INNOVATIONINNOVATION IS NOT TECHNOLOGY
TECHNOLOGY WANTS CHANGEINNOVATION GIVES INFLUENCE
* Image From a presentation of George Bennett at "Ambidexterity," the VCU Brandcenter's executive education program for account planning, July 2013.
CAN WE INFLUENCE IF THE FOCUS IS NOT ON THE HUMAN BEING?
INNOVATION IS NOT STRATEGYSTRATEGY IS NOT INNOVATION
INNOVATION IS ABOUT POSSIBILITYSTRATEGY IS ABOUT DIRECTION
2013
THE FIRST INNOVATION GRAND PRIX AT CANNES LIONS WENT TO THE CODING
PLATFORM “CINDER”.
The guiding principle for the jury was to find something greater than a campaign idea, that was something that wasn’t just “limited to what it is today, but could move other things and competitors forward.” Mr.Droga - Adage
“Innovation isn’t everything the goal should be emotions”
Masashi Kawamura
HOW CAN WE USE ALL THIS INFORMATION TO CREATE
SOMETHING THAT REALLY MATTER FOR PEOPLE?
TOO MUCH QUESTIONS????#@
$*
IT WAS TIME TO STOP DOING WHAT OTHERS SAID, WROTE, OR DID TO HAVE MY
OWN OPINION AND PERSPECTIVE ABOUT WHAT’S NEXT IN
MARKETING|ADVERTSING|BRAND STRATEGY
STOP SHARING QUOTES ON SOCIAL MEDIA AND MOVE YOUR ASS
DAVID SOBRINHO
I QUIT MY JOB, MY CITY AND MY COUNTRY TO DO SOMETHING I ALWAYS WANT TO DO, TRAVEL ALONE IN A
LOW COST WAY WITHOUT PLANS UNTIL THE MONEY ENDS WITH THE GOAL TO INSPIRE AND
BE INSPIRED BY PEOPLE, PLACES AND MOMENTS.
TRAVELING VS LUXURY
TRAVEL IS THE ONLY THING THAT COSTS MONEY AND MAKES YOU RICHER
9 DIFFERENT CURRENCIES14 NIGHTS ON HOSTELS
17 FREE BEDS/COUCH2400 KM HITCHIKING
+50 DIFERENTS BEERS19 EUROPEAN CITIES
6 FRIENDS VISITED 29 NEW FRIENDS
1180 PICTURES1 PHONE LOST
3 MONTHS9 TRAINS1 PLANE5 BUSES
TOTAL COST: 2000 EUR
THE
TRIP IN N
UMBERS
PEOPLECULTURAL
DIFFERENCESPRODUCT/
BRANDSTRATEGY
INNOVATION
TECHNOLOGY
COMMUNITY
TRAVELING HELP US CLEAR OUR MIND
#1PLANNING IS ABOUT DAILY LIFE
NOT ADVERTSING
Foto: Ljubljana
#2AN INSIGHT ALWAYS CAME FROM AN HUMAN TRUTH
Foto: Barcelona
#3 PLANNERS LIKE TO SOLVE
PROBLEMS EVERYDAY
Foto: Barcelona
#4OUR JOB SHOULD BEGIN IN THE
BUSINESS MODEL OF THE PRODUCT
Foto: Montreux
#5TECHNOLOGY FACILITATE
CONEXIONS
Foto: Montenegro
UNDERSTAND TIME IS MONEY MONEY IS TIME
Foto: Serbia
#6
#7PEOPLE DONT CARE ABOUT
ADVERTISING CREATE SOMETHING USEFUL
AND/OR ENTRETAINING
Foto: Barcelona
#8WE HAVE TO RISK
KNOW HOW, WHEN AND WHERE
Foto: Belgrade
Foto: Istanbul
#9HAVE A NETWORK WITH PEOPLE
FROM ALL BACKGROUDS AND UNDERSTAND
WHAT ANNOYS/MOVES THEM
#10BELIEVE PEOPLE ARE
SMARTER THAN EVER AND LIKE TO HELP OTHERS
Foto: Prague
#11KNOW THE PLATFORMS
UNDERSTAND EACH COMMUNITY
Foto: Berlin
Foto: Vienna
#12RELATIONSHIPS
ARE NOT A QUESTION OF TIME BUT A QUESTION OF AFFINITY
#13INTERNET
IS A CONVERSATION NETWORK
Foto: Budapest
#14ONLINE YOU HAVE A
PERSONALIZED APROACH BUT IS OFFLINE WHERE
THE REAL EMOTIONS ARE
Foto: Croatia
#15
LIKE US BRANDS AREN’T BUILD BY COMMUNICATION BUT BY WHAT THEY ACTUALLY DO
Foto: Berlin
#16LOOK FOR INSPIRATION TO
FURTHER YOUR OWN CREATION IN PURSUIT OF INNOVATION
Foto: Belgrade
PEOPLE CULTURAL DIFFERENCES
PRODUCT/BRAND
TECHNOLOGY
STRATEGY
INNOVATION
COMMUNITY
FACILITATE CONNEXIONSCREATE INTEREST
TARGET TO INSPIRE
TRAVELING HELP US
CONNECT THE DOTS
“DO INTERESTING THINGS AND INTERESTING THINGS WILL HAPPEN.”
- Sir John Hegarty
THANK YOU
MORE ABOUT ME
WWW.davidsobrinho.COM
CONTACTS+351 916687604
eu@davidsobrinho.com