Wida Search & SEO Introduction

About Wida Search

Who we are:

• Established 1998

• 20 Employees

• Five Offices Across the U.K

• Family Run Business

• Over 2,000 Websites Designed, Built and Developed

• Vast Experience in the Industry

• 98% Client Retention Rate

• Competitive Quotes

• Ethical SEO methods

• Packages tailored to your needs

Some of the main reasons businesses join Wida Search is:

• No Lengthy Contracts

• Free Consultancy and Honest Advice

• Dedicated SEO and PPC Account Managers

• On-going Technical Support

Key Benefits of joining Wida Search:

What is SEO?

The Use of Search Engines

The Growth of SearchThe Growth of Search

Number of Searches/Day on Google

3 Billion Searches/Day (announced Aug. 2012)

SEO vs. Paid Search AdsSEO vs. Paid Search Ads

75%+ of all clicks go to organic

results, not paid ads.

75%+ of all clicks go to organic

results, not paid ads.

SEO vs. Paid Search AdsSEO vs. Paid Search Ads

More than 50% of search

queries have no

paid ads at all.

Local SEOLocal SEO

Normal Algorithm

Maps Algorithm

Normal Algorithm

Video Algorithm

VideosVideos

Normal Algorithm

Shopping Algorithm

ShoppingShopping

Normal Algorithm

Algorithmic Ranking Factors

Technical SEO - AccessibilityTechnical SEO - Accessibility 301’s – Redirecting traffic from one Page to another Rel Canonical

Keyword Cannibalisation

• Get the Right Page Ranking for the Right Query • Multiple pages targeting the same keywords can cause dilution of relevancy

Duplicate Content

Rewriting unique Meta Titles and Meta Descriptions for each page on the site

A Process for Choosing Good Keywords

High Volume(many searches/month)

Low Competition(weak sites/pages in the top 10)

High Value(large % of visitors convert)

Ideal Keywords!

Keyword ResearchKeyword Research

The Better Your Content, The Better Your SEO

ContentContent

Actual Content Community Products Platform/Data

Creating great content will get you noticed and people will start to share on social networks

What Matters in a Link?

All of these elements are good to understand when thinking about links

<p><a href=“http://www.widasearch.com”> Wida Search</a> is a good resource for those seeking to learn more about search engine optimisation.</p>

Anchor text(tells the engine what

this link is about)

URL(the link target)

Surrounding Text(may provide context on

the link’s relevance)

Link BuildingLink Building

#1 - Manual Link Submissions/Requests

#2 - Competitive Link Research/Acquisition

#3 - Links via Embedded Content

#4 - Linkbait & Viral Campaigns

#5 - Content, Technology & API Licensing

#6 - Partnerships, Exchanges & Trades

#7 - Paid Links

Different Social NetworksDifferent Social Networks

Users: 200mm 900mm 200mm 150mm150mm 20mm

Users: 15mm 30mm 14mm 15mm 15mm

TwitterTwitter

FacebookFacebook

Google+Google+

How to Manage this DataHow to Manage this Data

Google Webmaster ToolsGoogle Webmaster Tools

http://google.co.uk/webmasters - can help you diagnose and repair issues w/ your site

Google AnalyticsGoogle Analytics

http://google.co.uk/analytics - track how visitors get to you and what they do on your site

Great Content + SEO + Social Does Work.

Great Content

+SEO

Friendly+

Social Sharing

+Link

Building

=

HigherRankings

More Readers

More Followers

More Influence

=

Virtuous Cycle of Inbound Marketing!

Great SEO Builds On ItselfGreat SEO Builds On Itself

Done right, consistent, quality work + solid

SEO lead to a natural growth in referrals

Done right, consistent, quality work + solid

SEO lead to a natural growth in referrals

Thank You!Want to get in touch?

Address:Units D-F,

Brookside Road,Ruddington,Nottingham,

NG11 6AT

Twitter : @WidaSearch

Email: info@widasearch.com

Call: 0115 921 4797