Wildfire Collaborative | Intro Deck

transcript

Credential Deck 2016PRODUCT BRANDING

A Brand is like a person.

The clearer the purpose, character and identity of this ‘person’,

The more effectively it is able to engage the masses.

Our mission is to constantly dig deeper into a brand’s purpose, character,

Identity and craft the most effective methods to engage effectively

via captivating design.

We’ve come to call this the Wildfire factor

the ability of a brand to engage and spread quickly.

OUR PHILOSOPHY

Great IdeasSpread Like

WildfireIt is the power to engage that drives successful brands

OUR MANTRA

We also believe in the Collaborative Method.

The process of producing great work isn’t a diplomacy.

It isn’t even a democracy of votes. Or a hierarchical system of approvals.

We’ve found that when clients, agencies and suppliers do away

with the above and focus on working as 1 collaborative unit,

that the best creative output is achieved.

The Collaborative Method

allows all parties to support each other to achieve the goals collectively.

OUR PHILOSOPHY

Traditional

THE BRANDTHE BRAND

Collaborative

THE OUTCOME

Client + Agency + Supplier

Sharing the exact same goal

The Best for the Brand

Client

Agency

Supplier

Company’s Goal

Agency’s Goal

Supplier’s Goal

Brand DevelopmentBrand Vision & Mission Setting

Brand Purpose & Philosophy

Brand Essence Development

Brand DesignBrand Design Strategy

Brand Identity Design

Brand Guidelines Design

Design Production

CORPORATE BRANDING

OUR KEY SERVICES

PRODUCT BRANDING

Brand DevelopmentBrand Vision & Mission Setting

Brand Purpose & Philosophy

Brand Essence Development

Packaging DesignBrand Identity Design

Brand Guidelines Design

Product Format Design

Packaging Portfolio Design

Packaging Production

• Advertising / POSM Collateral Design • Website / Mobile App Design

• Character / Mascot Design • Gifting Design • Event Design

COMMUNICATION DESIGN

Tran Thu HienCo-Partner & Biz Dev.

\\ SoFresh Digital\\ Banyan Tree Group\\ Ambrosia Advertising\\ AVC Edelman

Ngoc TramBrand Executive

Home-grown talent with great ambition, patience, persistence and execute projects effectively.

\\ Wildfire Collaborative\\ Cuu Long Jewelry

Truong TranLead Designer

Home-grown designer with exceptional talent in delivering unique flair to every project.

\\ Wildifire Collaborative

Anthony ChewCreative Chief & Founder

\\ Wildfire Collaborative\\ TBWA Vietnam\\ JWT Vietnam\\ BATES Vietnam\\ OGILVY Malaysia\\ PUBLICIS Malaysia\\ JWT Malaysia

KEY TEAM MEMBERS

Tien TruongResearch

Energetic, Highly motivated, dynamic researcher. Youngest member of the family.

\\ Wildifire Collaborative

THE FOUNDER

Anthony ChewCreative Chief & Founder

\\ Wildfire Collabrorative

\\ TBWA Vietnam

\\ JWT Vietnam

\\ BATES Vietnam

\\ OGILVY Malaysia

\\ PUBLICIS Malaysia

\\ JWT Malaysia

Anthony has spent the last 20 years immersed in the field

of Advertising and Strategic Brand Communications across

South East Asia, including the last 8 years in Vietnam.

Through his tenure at some of the largest international

agencies in like Ogilvy, JWT, Bates and Publicis, he has

led creative work for clients in almost every industry. Some

of the notable international brands include Shell, HSBC,

Nestlé, Pepsi, Coca-Cola, Volvo, Audi, Nissan, Caltex,

Castrol, Unilever, Kraft, Dove, Smith KleinBeecham, HP,

Friskies and Arab-Malaysian Banking Group.

With extensive knowledge over the years across the

region, he has gained not only the skills of his craft but the

keen insight into what makes brand tick and seeing where

the opportunities are to be leveraged into highly effective

brand strategies.

As the principle Creative Chief and Founder of Wildfire

Collaborative, Anthony has literally built the agency from

the ground up – setting clear philosophies and

methodologies of working, business principles and

creative stewardship that has seen the agency develop

strong partnerships with many local and international

brands here in Vietnam, most notably Love’in Farm, Poca

Snacks, Trung Nguyen, Vinasoy, ANKA Milk, Kido Group,

VinPearl Group, Asia Food, Betrimex, Pan Food and much

WildFire’s principal in creating a collaborative atmosphere

for clients and team members is aimed at developing a

stronger vested interest from all involved.

The unique WildFire philosophy requires that every piece

of work we create work harder for the brand and help

people connect with brands better.

WildFire’s team is the collaborative effort from a group of

experienced Vietnamese and International professionals

offering multiple expertise from Advertising & Marketing to

Design to Illustration and more.

INTERNAL REPORTING

TheBrief

BriefFormulation

Client+

Agency

BrandManagers

CreativeLeads

Finance

Design Team 1

\\ Designers\\ F/A Artists\\ Strategic Planners

Design Team 2

\\ Designers\\ F/A Artists\\ Strategic Planners

CreativeChief

Freelancers

Partners

Production

TheResult

Contractual

Resource

TheDesign

Product Branding

It is the power to engage that drives successful brands

OUR WORK

PRODUCT BRANDING

Cau Tre Premium Oolong Tea

Easy front lid locking mechanism opens up to reveal box tray inside.

Opening MethodTHE LAND & LEAF

Open tray allows easy access to sachets.Perforated sachet opens to unique tea shaped bag.

VOTED 10 BEST PACKAGING ONLINE • 2014 www.packagingoftheworld.com/2015/02/cau-tre-oolong-tea.html

FEATURED ON INTERNATIONAL WEBSITE‘PACKAGING SERVED’ http://www.packagingserved.com/gallery/Cau-Tre-Oolong-Tea/6288921

Coffee Brands

PRODUCT BRANDING

Trung Nguyen Capsule Coffee

Trung Nguyen – Special Ground Coffee

MacCoffee – ‘Chat’ 3-in-1 Instant Coffee

Before After

Gourmet Guide Coffee – Arabica Ground Coffee

Coconut Water

PRODUCT BRANDING

CocoXim – Fresh Coconut Water

CocoXim – Organic Coconut Water

CocoXim – Coffee Infused Coconut Water

Milk Brands

PRODUCT BRANDING

Love’in Farm – UHT Milk

Love’in Farm – Spoon Yogurt

Love’in Farm KUN

Love’in Farm KUN – Malt Drink

Love’in Farm KUN – UHT Flavored Milk

Love’in Farm KUN – Flavored UHT Milk

Love’in Farm KUN – Fortified UHT Milk

Love’in Farm – Winter Milk

Vinasoy – FAMI Kid

Liquer Brands

PRODUCT BRANDING

Chivas Regal – Tet Gift Box

Martell VSOP – 300th Anniversary Gift Box

Rice Brand

PRODUCT BRANDING

Ban Mai – Premium Rice

Thuyen Hoa– Premium Rice

Snack Brands

PRODUCT BRANDING

Tasteé – Cashew Nuts

POCA – Cheetos Snacks

Instant Noodles& Porridge

PRODUCT BRANDING

Dai Gia Dinh – Okimi Potato Noodles

Gau Do – Premium Instant Noodles

Gau Do – Instant Porridge

Bird’s Nest

PRODUCT BRANDING

Yen Viet – Premium Raw Bird’s Nest

Yen Viet – RTD Bird’s Nest

Yen Viet – Instant Bird’s Nest Porridge

CTY TNHH WILCO / Wildfire Company Limited (MST: 0313530196) 1st Floor, Tuan Minh Tower 2, Huynh Tinh Cua Street, Ward 8, District 3,

Ho Chi Minh City, Vietnam

THANK YOU