WinCMS Merchandising Solutions Customer Management & Category Management

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WinCMS WinCMS Merchandising SolutionsMerchandising Solutions

Customer Management Customer Management & Category Management& Category Management

• WinCMS Category Manager – Easy-to-use application providing:

– Scorecard reporting

– Performance measurement

– Merchandising evaluation

– Analysis

WinCMS WinCMS Category Management SolutionCategory Management Solution

• WinCMS Category Manager

• WinCMS Plan Manager - Comprehensive planning application for price, promotion, space management and product assortment decisions.

• WinCMS Category Manager

• WinCMS Plan Manager

• WinCMS Data Warehouse and OLAP Data Manager - Complete data warehouse and management system (including the utilities to create and maintain the data warehouse).

WinCMS Category Manager

Instantly spot trends and

relationships by coloring, hiding, or

sorting data in tables and graphs.

Easily assess the

effectiveness of promotions.

Ad Impact

Price Impact

View the impact of ads and pricing.

Because of the multidimensional structure

of WinCMS Data Warehouse, you can analyze

and compare the performance of many

suppliers at once.

WinCMS Data Warehouse

WinCMS Plan Manager

See a product line broken down by its

members’ characteristics and

performance measures.

WinCMS Plan Manager

Compare your competitors’

pricing with yours.

And apply coloring to

quickly see how they measure up.

WinCMS Plan Manager

Use the Rule Engine to apply expert system

decision rules and see the effects of your decision on

performance measures.

Write rules using basic arithmetic and “if . . .

than” logic.

WinCMS Plan Manager

You can even include coloring to help you

see which items were affected by which rule.

AnnouncingAnnouncing

WinCMS WinCMS Customer Management Customer Management

SolutionSolution

analyticCRM for RetailersanalyticCRM for Retailers

Combines customer management with category management

Analyzes customer transaction data from POS and e-commerce

Reveals customer loyalty patterns and migration

WinCMS WinCMS Customer Management SolutionCustomer Management Solution

Based on years of experience in data warehousing, on-line analytical processing (OLAP) and merchandising analysis

Adds a customer dimension and compliments the existing WinCMS family of products

• WinCMS Customer Manager - Enhanced, easy-to-use application providing:

– Scorecard reporting

– Performance measurement

– Merchandising evaluation

– Analysis for category and customer- level data

Analyze shopping visit behavior

Analyze shopping baskets and product purchase patterns

Perform cross purchase analysis by department, category and product

WinCMS WinCMS Customer ManagerCustomer Manager

• WinCMS Customer Manager

• WinCMS OLAP Data Manager II – New OLAP middleware allowing for multiple dimensional analyses based upon Microsoft technology.

• WinCMS Customer Manager

• WinCMS OLAP Data Manager II

• WinCMS Customer Data Repository - Complete customer-level data warehouse and data management system. Provides access to customer transaction data (tlog type data) for loyalty and cross purchase analyses.

View category management data in a

table format, or . . .

WinCMS Customer Manager

View category management data in various chart and

graph formats.

View category management data in various chart and

graph formats.

View customer and visit data in a table format,

or . . .

View data in various chart and graph formats.

View most-frequently shopped categories over

Identify and analyze your top customers for any

time period.

Dig a little deeper and breakdown your top customers by month.

See your top customers in a variety of charts including

features such as color gradation. In this example,

customers who’ve generated greater profit are

shown in blue and lesser profit customers are in red.

Apply color gradations to table formats also, higher

profit customers are in blue.

Simply “drill across” any customer to see which

products they purchased.

View customer loyalty groupings

and measures for a specific time period.

Easily compare sales versus counts

using pie charts.

See the purchasing behavior of loyalty

group shoppers in the next time period.

See the loyalty group migration counts for Q1 loyalty groups into Q2.

Identify and analyze cross purchasing patterns, e.g. cross purchases for baby

WinCMS WinCMS Merchandising SolutionsMerchandising Solutions

Customer Management Customer Management & Category Management& Category Management

WinCMS Merchandising Solutions Customer Management & Category Management

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