- 1. Effective B2B Marketing Solutions Demand Generation / Lead
Nurturing Solutions Designed to Optimize Your Pipeline
2. Company Background
- B2B Marketing Specialists
- Focused Exclusively on Technology
- Supported over 750 technology clients
- Conducted Thousands of Demand Generation Initiatives
- Best Practices based on experience:
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- Proactive Client/Vendor Communications
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- Integration of Direct Marketing Initiatives
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- Focus on Messaging and Audience
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- Leveraging Data Analytics Pre/During/Post Campaign
3. Differentiators
- Human Capital / Knowledge Assets
- Business Process / Flexibility
4. Service Overview 5. Credentials
All trademarks, trade names, and service marks represented
herein are the property of their respective owners. 6. Approach
7. Demand Generation Suspects Appointments Rep Calls Event
Registrations Literature Requests Invalid Unresolved Client Client
Client / Winn Winn Winn Winn Research Demand Generation 8.
Benefits
- Reduced list acquisition/maintenance costs
9. Lead Nurturing
- A Strategic / Long Term Demand Generation Component that
integrates and leverages direct marketing investments.
- Data profiling (prospects/ customers)
- FocusAudience (vertical/ title/ product)-Messaging
- Execute Demand Generation Initiative
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- Execution of Suspect Nurturing
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- Execution of Lead Nurturing
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- ...evolving model : measure/analyze/refine
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- Continual process improvement
10. Lead Nurturing Process Copyright 2009 Winn Technology Group,
Inc. All rights reserved. Lead Nurturing Event Registrations
Channel Leads IntegrateEvent Calander A /BActionable Leads 1-6
months Demand Generation Live Appointments Conference callsWeb
Meeting Telemarketing eMarketing Event Marketing Web Leads Event
Leads Advert/DM Leads LEADS CYCLED BASED UPON SUSPECT SCORE AND
LEAD STATUS INTEGRATED /MULTI TOUCH LEAD DEVELOPMENTPROCESS TO ALL
SUSPECTS IN UNIVERSE SCORE/STATUS UPDATE Suspect Base 11. Channel
Marketing
- Channel Marketing Programs
- Strategic Market Planning
12. Event Promotion and Registration
- Development and Hosting of Registration Sites
13. Appointment Setting
14. Inbound Services
15. WinnEnterprise Database
- All Verticals Represented
- 50% IT, 50% Line of Business
16. Database Development
- Map Against WinnEnterprise
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- Additional Sources Available
17. List Scrubbing
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- Demographics Name, Title, Address, Phone, Email, etc.
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- Firmographics Employee Size, SIC, Revenue
18. Corporate Profiling
- Penetrate National/Named Accounts
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- Key Contacts/Technologies
19. Reporting
- Real-time Hot Lead Delivery
- Weekly Productivity Report
20. Lead Distribution
- DemandView Lead Distribution
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- Proprietary Lead Reporting Tool
21. Primary Research
22. Customer Satisfaction
23. Win/Loss Analysis
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- What initiated solution evaluation?
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- Which marketing vehicles were most effective?
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- Factors in creating short list
- Comprehensive Analysis/Reporting
24. Email Marketing
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- Compliments Lead Campaigns
25. Contact Information