Winning Back ‐The Lost CustomersJohnny Campbell, DTM,AS The Transition Man promosellingtips@gmail.com

PromotionalProductProfits.com

OurFocuswillbeon:WinningBack–TheLostCustomer

InToday’sMarketplaceThe(3)Best&EasiestwaystomakeMoreSales&GrowYourBusinessare:

1. Sellmoretocurrentcustomers2. Referralsfromcurrentcustomers3. WinBackLostCustomers.

TheDollarsandCentsofWinningBackLostCustomers. (Whyitmatters)

Howmuchdoesitcosttoloseonecustomer?

a. NoRepeatbuying$$$b.NoReferrals$$$c. Replacementcost$$$d.Reputationcost(internet)$$$

TheDollarsandCentsofWinningBackLostCustomers. (Whyitmatters)

The (5) hidden reasons customers leave you: 

Distributor ‐ Stops calling  Distributor ‐ Loses Creditability  Distributor ‐ Capacity – Growth  Distributor ‐ Not Creative  Distributor ‐ Associations 

Many will be hesitant to return without invitation.People are sheepish and embarrassed about having unplugged, and need to be made to feelwelcome again, with no criticism about their behavior felt by them. 

Dan Kennedy, No BS Newsletter

Solution =Invitethemtocomeback& builda Relationships.

1. How to identify Winning Lost Customers. 

1. Key to identify Winning Lost Customers. 

2. Lost Customer Re‐Activation Campaigns 

To Re‐Activate an Old Account  You Must Understand Their 

The(4) elementsofaLostCustomerCampaign

1. SalesLetterAcknowledgingTheLost

2. PromoItem‐ SymbolizingTheLost

3. AnOffer

4. Deadline

Attention Grabbing Promo Items 

2. Lost Customer Re‐Activation Campaigns 

2. Lost Customer Re‐Activation Campaigns 

Quick Reminder About Your Customers  

FREE 30 mins. Strategy Session (Topics)1. How to win back Lost Customers. 

2. How to identify Winning Lost Customers. 

3. Process and Campaigns 

4. Tools and Technology 

Email me at: promosellingtips@gmail.comSubject‐line: Lost Customer  

Johnny Campbell, DTM,AS The Transition Man promosellingtips@gmail.com1‐630‐460‐3279

Join My Newsletter at:

PromotionalProductProfits.com