Winning more sales by writing compelling copy

Post on 25-May-2015

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I gave this 30-minute presentation at Golden Gavel Advanced Toastmasters on 25 November. The big idea was to use content marketing to bolster one's website so that you can make more sales. This talk was ideally suited to business owners, motivational speakers and trainers.

transcript

Winning more sales by writing compelling copy

jacques de villiers

Is your website tanking?

7 early-warning signs that your website is failing

Length of

Visit

Too little

Toooooo much

Newsletter

How to write compelling content for the Internet!- How to get more followers and subscribers!- How to use education-based marketing to drive more traffic to your website

Repeat Visitors

Rankings

Repeat Visitors

Position Expertise

Build High Rankings

Get more visitors on your website

Build your subscriber base

Sell your Wares

Keyword Research

Keyword

Content

Repeat Visitors

Content

1. Answer your customers’ questions 2. Reveal some of your secret tips and tricks 3. Bust an urban legend 4. Write a case study 5. Write your company history 6. Start a debate 7. Review of the year 8. Report on an event 9. Jargon buster 10. Review a book … Source: Web Content Recipe Book - Wordtracker

www.jacquesdeviliers.co.za !

www.writesales.co.za

Well not quite …

www.mobro.co/jacquesdevilliers121