8 PSYCHOLOGICAL TRIGGERS

TO HYPNOTIZE USERS

AND HACK EMAIL OPEN RATES

@susanfsu

#emailmarketing

#wmd

#500distro

ABOUT SUSAN

EMAIL =

Email is the highest ROI channel there is

● no display algorithms to ‘game’

● highly trackable -- even 1:1 emails

● 4 billlllllion accounts worldwide

● 25% of these are BUSINESS accounts

Susan Su

@susanfsu

REALITY CHECK

Susan Su

@susanfsu

1. RECIPROCITY

Susan Su

@susanfsu

2. COMMITMENT

+

CONSISTENCY

Susan Su

@susanfsu

3. SOCIAL

PROOF

Susan Su

@susanfsu

4. LIKING

Susan Su

@susanfsu

5. AUTHORITY

Susan Su

@susanfsu

6. SCARCITY

Susan Su

@susanfsu

7. FEARS

& ASPIRATIONS

7 Biggest Time Wasters for Social Media Marketers – Is this you?

vs.

7 Ways to Save More Time and Be a Superstar Social Media Marketer

Susan Su

@susanfsu

SNOOZE

BUTTON

EMAIL

CHECKLIST

1. Subject line -- psychological trigger

2. Preview text -- “bonus subject line”

3. Mobile FIRST

4. CTA -- ONE destination, multiple appearances

5. TEST: -CTA: language, size, color, commitment

level-

-images / no images-

-layout & length-

-show prices vs. not-

-simple vs complex-

-send time / day-

-personalization-

-“From” name-

@susanfsu

susan@500.co

500distro.co