Post on 08-Jan-2017
transcript
Source: Harvard Business Review, “Big Companies Should Collaborate with Startups”
0.1% growthLargest 25 food companies
2.2% growthStartup driven growth
In the last 4 years…
5,625
11,250
16,875
22,500
0
500
1,000
1,500
2,000
2,500
Apr-15 May-15 Jun-15 Jul-15 Aug-15 Sep-15 Oct-15 Nov-15 Dec-15 Jan-16 Feb-16 Mar-16 Apr-16 May-16 Jun-16 Jul-16 Aug-16 Sep-16
Customer acquisition
What worked?
• Events for behavioral journeys
• Co-webinar with PandaDoc
• Guest blog post
Segment Slack Zapier
• Slack notifications for marketers
• VentureBeat coverage
• Co-webinar & app directory
• Connect journeys to 500+ apps
• Co-webinar: CEOs + customer
• Email announcement to 700K
How to get big, fast with partnerships
Start small
Say “no”
Stick to your core
Solve a problem
“If Autopilot is the orchestra for customer data, Slack is in the control booth, telling the mixer what levels to adjust on the fly.”