Women in Tech (& design)

transcript

Run The World (Girls)

LUXR.CO DECEMBER 2011

preach it beyoncé

Janice Fraserwww.luxr.co

@clevergirl

TWEET!

What do you love to do?

What I love

Now I’m going to talk about a

distraction that gets in the way of

that love & fabulousness.

set the stage

SUPPORT

MEN WOMEN SPONSORS

IS IT TRUE?

IT DOESN’T MATTER

When a person enters a situation

where they know that they may be judged because of

their identity,and when success really

matters

WE BECOME VIGILANT.

SUBCONSCIOUSLY ANXIOUS.

THE EFFECT IS TAXING.

IT DIMINISHES PERFORMANCE

AND MAKES US LESS LIKELY TO PUT

OURSELVES IN THAT SITUATION AGAIN.

IT DOESN’T MATTER IF THE BIAS IS REAL

FEAR OF CONFIRMING A NEGATIVE STEREOTYPE LEADS TO INCREASED STRESS.

Mechanics of Stereotype Threat

WHAT TO DO?

MEN WOMEN SPONSORS

CUES MATTER

1. Critical Mass: 33% will reduce the effect

2. Neutralizing language

“I believe that you can be great at...”

“People like...do well here”

3. Change your internal narrative

HOW DOES IT FEEL WHEN

YOU’RE TRYING TO GET “IN”?

1. BELIEF: This is a meritocracy

2. DOUBT: Why is this so hard?

3. AWARENESS: Maybe it’s hard because I’m different.

4. BELIEF: I’m up to the challenge!

4 Steps To Owning It

1. In any situation where you want to change the balance, aim for 50%, settle for 33%.

2. If there is an opportunity to write or speak in public, say yes.

3. If you say yes, don’t cancel.

4. If you have to cancel, don’t blame your kids.

5. If you get clobbered, invite them to shut the fuck up.

6. If they ask you about child care, suggest that they ask Dave Hornik or Jay Adelson how they manage.

7. Don’t flirt.

8. Be yourself. Really a lot.

What I’m asking of you

Women in Tech (& design)

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