WORD ASSOCIATIONSNUMBER YOUR PAPER FROM 1 TO

10. WRITE DOWN THE FIRST FOOD WORD OR PHRASE THAT YOU THINK OF WHEN I SAY THE

FOLLOWING:

1. BIRTHDAY

2. CHRISTMAS

3. FRIDAY NIGHT

4. SUNDAY MORNING

5. FRIDAY DURING LENT

6. THANKSGIVING

7. SNACK AFTER SCHOOL

8. TODAY’S BREAKFAST

9. SPECIAL TRADITION

10. ETHNIC FOOD

WHY WE EAT WHAT WE EAT

1. WE EAT FOR MANY REASONS OTHER THAN HUNGER

a. CULTURALb. SOCIALc. PSYCHOLOGICAL d. PHYSICAL NEED AND WELLNESS

2. PHYSICAL NEED FUEL FOR THE BODY SYSTEMS TO

PERFORM VITAL FUNCTIONSa. RELIEVES HUNGER – PHYSICAL NEED FOR

FOOD

b. DO NOT EAT= INTENSE HUNGER, DIZZY, LIGHTHEADED, HEADACHE

c. ANY FOOD WILL RELIEVE HUNGER. d. ONLY CERTAIN FOODS WILL SATISFY

YOUR APPETITE

3. IMPROVES WELLNESSINCLUES PHYSICAL, MENTAL AND SOCIAL

WELLNESSa. PHYSICAL –GROW AND DEVELOP

NORMALLY - AVOID DISEASES - STRENGTH AND ENDURANCEb. MENTAL – ABLE TO HANDLE STRESS BY

AVOIDING ILLNESS. GIVES YOU STRENGTHc. SOCIAL – STRONG AND ENERGETIC, PART

OF A SOCIAL SETTING

4. CULTURALa. CULTURE – THE CUSTOMS AND BELIEFS

OF A RACIAL, RELIGIOUS, OR SOCIAL GROUP

b. *YOU ARE A MEMBER OF MORE THAN ONE GROUP Examples?

c. FIRST INFLUENCE IN THE US – NATIVE AMERICANS

d. OTHER IMMIGRANTS ADDED INFLUENCE“MELTING POT” - MULTICULTURAL

e. NATIONAL ORIGIN – IMMIGRANTS BROUGHT RECIPES FOR NATIVE FOODS, BUT ADAPTED THEM WITH THE AVAILABLE INGREDIENTS

f. RELIGION – CUSTOMS REGARDING FOODS AND HOW AND WHEN EATEN EXAMPLES – NO MEAT ON FRIDAY NO PORK NO BEEF FASTING

For each of the following foods, name the country or area that was the originator of that food or custom

Choose from the following countries; England, Germany, Spain, Poland, China, Holland, Italy

Or the following cultures: Jewish, Hindu, African Slaves, Native Indians,

1. COOKIES AND CAKES2. OKRA3. ORANGES4. Pierogies5. NO PORK

6. Sugar and wheat7. Apples and pears

8. Sweet potatoes

9. Stir-fry

10. Sausage

11. Waffles

12. No beef

13. Olive Oil

14. Potatoes

15. Corn

16. Ice cream

17. Lo Mein

1. COOKIES AND CAKES -Holland2. OKRA – African slaves3. ORANGES - Spain4. PIEROGIES - Poland5. NO PORK - Jewish

6. Sugar and wheat - Spain7. Apples and pears - England

8. Sweet potatoes – African slaves

9. Stir-fry- Chinese

10. Sausage - Germans

11. Waffles - Dutch

12. No beef - Hindu

13. Olive Oil – Spain & Italy

14. Potatoes - Native Americans

15. Corn – Native Americans

16. Ice cream - Italy

17. Lo Mein - Chinese

What is your culture?

What is a tradition from your family? What is something your family does that

other families may not do? Are either of your parents (or any

grandparents) from another part of the country?

What have you observed about another section of the country when you have traveled?

What is a family favorite food? Does your family eat dinner together

often?

5. SOCIAL INFLUENCESa. WE ASSOCIATE FOOD WITH SOCIAL SETTINGS, FOOD BECOMES THE SETTING – PREPARING AND EATING FOOD BRINGS PEOPLE TOGETHERb. FAMILY – ASSOCIATE FOOD WITH TRADITION *HAPPY OCCASSIONS *HOLIDAYS *PREPARING FOOD

FRIENDS INFLUENCE WHEN, WHAT, AND WHERE YOU EAT

6. PSYCHOLOGICAL

FOOD SATISFIES CERTAIN EMOTIONAL NEEDSA. BABIES ASSOCIATE FOOD WITH LOVE AND

WARMTHB. SMALL CHILDREN: FOOD = PLEASUREC. IF YOU HAVE PLEASANT MEMORIES OF A

FOOD – YOU LIKE THAT FOODD. UNPLEASANT MEMORIES = DISLIKE FOOD

7. FOOD EVOKES EMOTIONSWE MAY EAT WHEN WE ARE A. SAD, LONELY OR DEPRESSEDB. MAY TAKE COMFORT IN FOOD (AND THUS

OVEREAT)C. MAY EAT WHEN ANGRY, FRUSTRATED, OR

STRESSED

8. FOOD IS PSYCHOLOGICALLY APPEALING

A. APPEALS TO OUR SENSESB. PROVIDES SOCIAL CONTACTC. PREPARING FOOD GIVES US A SENSE OF SATISFACTIOND. PROVIDES COMFORT AND CONVERSATION

9. TRENDS IN FOODTRENDS IN CULTURE AND SOCIETY REFLECT

CHANGING TRENDS IN FOOD AND FOOD SERVICE

*HIGH UNEMPLOYMENT, HIGH GAS PRICES – LESS FAMILIES EATING OUT. SOME RESTAURANT CLOSURES, OTHER RESTAURANTS OFFERING LOW COST MENU ITEMS

*MORE WORKING MOTHERS-MORE SHARING TASK OF COOKING

*GREEN ENVIRONMENT*GREATER CONCERN ABOUT NUTRITION

10. SOCIETAL TRENDS TREND RESULTMORE SINGLES MORE SINGLE SIZE

SIZES

COOKING AS A PASTTIME COOKING SHOWS ETHNIC GROUPS MORE ETHNIC RESTAURANTS

MEGA PORTIONS FATTER PEOPLE!

DECREASE IN FAMILY TIME EAT AND GO FOOD, TAKE CARE OF SELF

Mass Media and Advertising Various Techniques are used to get your

attention, to encourage you to try new products, or to urge you to continue to buy known products.

http://www.youtube.com/watch?v=pPmfbhVGbIQ

A. Humor – makes you laugh or feel good about a product

http://www.youtube.com/watch?v=hpjaOUjUPUc

B. Nostalgia Technique Appeals to natural qualities or old fashioned goodness.“Good old days”Smuckers jams and jellies – Like Grampa used to make

C. Bandwagon – everybody’s doing it

D. Transfer Technique- Use of images – Luxury car in front of mansion , beautiful people having fun- FORD tough – trucks and jeeps

Fame, wealth, beauty

E. Use target Audience- Product aimed at a particular market – teens, stay at home moms- Based on wants, needs, common interests- Fashion in Fashion Magazines- Cleaning supplies/diapers during afternoon – snacks on cartoon stations

F. Testimonials – use of celebrities to endorse a product…Do you really think that movie stars use Suave???

G. Other Techniques*Repetition - Will use the name of the product 4 or more times during the commercial.*Icons - what are some commonly used icons and slogans?

*Wordless commercials

Commercials Watch the following Super Bowl

Commercials. For each indicate which techniques were used to influence the consumer.

http://www.youtube.com/watch?v=_6Ce-SJreIA

http://www.youtube.com/watch?v=yzLnqxH3tBw

12. Evaluating Information from the MediaAsk Yourself Who did the research Was it a valid study Who funded it How did the results compare to other

studies Will it have a negative effect for certain

people Check the website – is it .com .edu .gov

13. Food Fallacies and Fads

Fads are popular for a short timeExample – Atkins diet

Fallacies are commonly thought as true but are not (urban legends)

Grapefruits burn fat Celery is negative calories Raw eggs build stronger bones Shark cartilage builds bones Always drink 8 glasses of water Vitamin A is good for you so taking

supplements is the best way to be healthy Carbs are bad

14. Food Product TrendsConsumer demand drives trends for new products. Recent trends in food production and development include 1. Functional/Healthy food a. Probiotics – found naturally or added to increase intestinal health – yogurt b. Antioxidants – protect cells from damage – Pomegrantes, blueberries, green teas. Found in drinks, juice bars, candies

c. Removing trans fats – Baked Laysd. Organic foods – produced without chemicals or preservatives

2. Convenience – lack of time to prepare food Food kits – taco kits, salad kitsOn the go food, replacement shakes and barsSingle servings

3. Great Taste:There is an increased desire by consumers for food that is unusual and great tastinga. Exotic fruits – mangos, papaya, passion

fruitb. Exotic cuisine – African, Vietnamese, Thai,

Middle Easternc. Gourmet Chocolate and gourmet coffees

15. WHAT AFFECTS OUR FOOD SUPPLY? NAME RECENT EVENTS THAT MAY HAVE AN

IMPACT ON THE SUPPLY OF FOOD

a. WHAT IS AGRICULTURE? b. WHAT IS ENVIRONMENT ? c. HOW ARE THEY RELATED? Agriculture is the use of knowledge and skill to

tend soil, grow crops, and raise livestock. Needs a suitable environment

Environment - refers to air, water, soil, mineral resources, plants, and animals

WHY DO SOME CROPS GROW BETTER IN KENTUCKY THAN IN MICHIGAN?

HOW DO WE GET FOODS EVEN WHEN THOSE FOODS AREN’T GROWN IN THIS AREA? WHAT AFFECTS THE PRICES OF THOSE FOODS?

16. WHAT AFFECTS THE COST OF FOOD?-Transportation costs -equipment-poor weather conditions -(early frost, no rain, too hot)- overworked soil -chemical usage-Disease and insects

17. GOVERNMENT AND FOODa. LAWS - growing food, processing, packaging, handling, and labeling. Export and imported foodb. USDA – US department of Agriculture FDA – Food and Drug Administration

18. ECONOMICS

a. What is “supply and demand”? b. How do the eating habits of the US affect the eating habits of less wealthy nations? - US wants good coffee. Poor famer will

grow coffee beans instead of crops for his family. Most of the money goes to the wealthy landowner

- No money – can’t buy good seeds and fertilizers

- Lack of education

19. TECHNOLOGY -3 AREASa.Nutrient content reduce fat and sugars, increase nutrients. Increased use of whole grains Less transfats High use of hormones - being investigated Fat replacers Artificial sweetners that actually work like

sugar Watermelons without seeds

b.. Availability How to increase crop production How to grow plants larger and faster Less diseases Plants that can stand less desirable

growing conditions

c. Safety Improve packaging and handling New preservation techniques Foods that are less likely to transmit

diseases