Everyone’s a Marketer:The Power of Word-of-Mouth Marketing

LibMark June 2014

Joanne SmithHobsons Bay Libraries

Hobsons Bay Libraries• Western Suburbs

• 5 branches

• 7 days service

• 63 public access PCs and WiFi

• RFID

• Separate Library Website

• Facebook and Twitter

• A range of self serve technologies

• Flexible and Accessible spaces

• Exhibition Spaces

• Display Cases for hire

• Meeting Rooms for hire

• Home Library Service

• Cafes at 2 sites

How many times did you receive a DIY demo before you felt comfortable showing someone else?

What would you say was the single biggest area that RFID impacted your work?

Easy ways to market ourselves better?

•Talk to each other, share skills and share stories

•Integrate a self check demo in your joining procedure

•Move away from the desk

o Think about floor walking in a meet & greet/concierge capacity

o Provide hands on demos of equipment

o Engage customers in the shelves and walk & talk them to a DIY

HBLers

Joanne Smith

Hobsons Bay Libraries

jsmith@hobsonsbay.vic.gov.au

Thank you