Post on 05-Sep-2014
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Field of Dreams: Strategies to Enhance Your Website & Be Seen
Content Strategy
If You Build It, They Will Not Come
Founder - The Innovative Consultant / Innovate WP
● Innovate WP: WordPress Training Program - LiveNinja Partner
● #WPMIA Co-Organizer● WordCamp Miami & Orlando Speaker● Provides Integrated Marketing
Services● Clients - 3iWave Smartwatch,
WallJunkie Social Media Advertising
About Us: Jackie Jimenez and Karla Campos
Founder- Social Media Sass / The Real Women of Social Media
● CEO of Social Media Sass, we make your social media rock.
● CEO - The Real Women of Social Media● Winner Small Business Influencer Awards● Soon to be published author of The
Chronicles of a Social Media Addict.● Speaker NicheParent, Social Media Day,
WebCongress
Karla and Jackie
#WCORL @InnovateWP @SocialMediaSass
Tweet Us Giveaway!
Innovate WP: Marketing with WordPress
#WCORL @InnovateWP @SocialMediaSass
InnovateWP.com Webinar Series
Agenda● Learn About:
○ Content Strategy○ Tools and Plugins○ Image Optimizers○ Manage Your Site
Remember 3 Things:
● Friends Don’t Let Friends Use GoDaddy!
● Content May be King, But Comments Are Queen
● Backup Your Site Before It Kicks You
The Power of WordPress
You Should Have Blogged Already!
Source: WordPress.com
CONTENT STRATEGY
Start Creating● Brainstorm on
what type of content you’d like to produce.
● Is it video?● Photo & design?● Blog posts?● Facebook/Twitter
Focus on Your Target Market● Well-Defined
Targets● Understand the
audience● Solve their
problems and concerns
Measuring & Improve● How is your
content performing?
● Use what works ● Understand
behavior of users online
1 2 3
Content StrategyCombining Search, Social and A Little Bit of Innovative Sass.
Blog Content
Posts that build trust
● Instructional posts● Product & Service Reviews ● Company Updates ● Newsworthy Items● Industry Topics● Showing your Expertise
Instructional Posts, Industry Topics, Showing Expertise Sample Post
Eyetracking visualizations show that users often read web pages in an F- shaped Pattern
Web users spend 69% of their time viewing the left side of the page and 30% viewing the right.
Inverted Pyramid Writing
webwisewording.com
TOOLS & PLUGINS
WordPress SEO by Yoast
WordPress SEO by Yoast
Shareaholic
IMAGE OPTIMIZERS
MANAGE YOUR SITE
POSITIONTHEN THEY WILL COME
POSITIONTHEN THEY WILL COME
Developing an Integrated Marketing Strategy Online
1 2 3
Comment Plugins
○ Disqus○ CommentLuv○ Intense Debate○ LiveFyre
You Got Questions? We Got Answers.
Contact Us
Jackie Jimenez Karla Campos@InnovateWP @SocialMediaSass@JackieJ04 @RealWomenSocialInnovateWP.com SocialMediaSass.comInnovateJackie.com TheRealWomenofSocialMedia.com
#WCORL @InnovateWP @SocialMediaSass
Thank you,WordCamp Orlando Attendees