WordPres + Facebook how to connect with friends

Post on 17-Jan-2015

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Presentation to WordCamp Auckland 2014. Wordpress and Facebook Connecting with Friends Gives Results. Case study detailing all the plugins we used to grow Facebook fans from 300 - 2000 for Rowperfect sports brand.

transcript

Wordpress + FacebookConnecting with friends gives results

@CartoonsByJim

Which is more important

FacebookOr

Your Wordpress Website?

Rules for Building Web Traffic

1. Find your readers2. Draw them to the site

3. Refer to 1

A niche sports brand

WebsiteHome Page

Facebook Page

We Made 3 Changes

1. Increase posting frequency2. Make website the destination3. Re-purpose content

The Results

The Results

The Results

How we did it

1. Automatic Posting2. Simpler Like Us Button3. Facebook Popup4. Horizontal Sharing Toolbar5. 1Click Social Picture Sharing 6. Floating Sharebar7. Mobile Plugin

Automatic Posting – NextScripts SNAP

Features• Randomised posting times• Limit speed and frequency to

each network• Include/exclude categories • Choose start dates • Choose page types

Facebook - front end

Next Scripts – front end

NextScripts – back end

Facebook Social Plugin Widgets

Facebook Page Promoter Lightbox

Floating Social Bar & Digg Digg

Final Results

Likes rose 400 – 550 in 2 weeks1 year later FB Likes <2,000

Free Case Study writeup

Wordpress social media automation:

Building audiences across platforms

A copy for everyone http://

creativeagencysecrets.com/WordCamp/