Wordpress 101 - How to Use Wordpress for Your Business Website

Post on 08-May-2015

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Every business needs a website. But historically, to build a website, you either needed to know how to code, or hire someone who did. Now, with the advent of free, open source internet publishing tools like Wordpress, you don’t HAVE to know how to code. Wordpress is a very capable online publishing tool and content management system that you can use to build your entire website with – not just a blog. This presentation contains material from a workshop on Mau with an introduction to how to use Wordpress to set up a basic website.

transcript

WordPress Basics

Getting Started with WordPress as your Website Publishing Tool

Jeff Bennett

www.DigitalSplashMedia.com

Introductions

• Your name & company/business

• Have you ever used Wordpress?

• What do you hope to get from this workshop?

WordPress Basics

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Engineer

System Analyst/Programmer

Software Engineer

Multimedia & Web Developer

WordPress BasicsObjectives:

Learn how to set up a basic business website using Wordpress

A lot of content to coverNeed to stay on topic

May have to defer questions to later

WordPress Basics

Topics

Acvivation & Sign-up The DashboardThemesSettingsCreating PostsCreating PagesPages vs PostsEditing Posts & PagesCategories & TagsManaging CommentsSite Structure/OrganizationStatic Home PageLinksMedia LibraryWidgetsPolls & RatingsWordpress.orgInstalling Wordpress.orgPluginsUsersContact PagesCustom FieldsPage TemplateseCommerceBackupsSecurityUpdatingImporting

Intro

Conceptual Overview

Demonstration & Guided Tour

Live Demo + Hands-on Interaction

Agenda

www.DigitalSplashMedia.com

Content will be posted online:

Intro

Conceptual Overview

Demonstration & Guided Tour

Live Demo + Hands-on Interaction

Agenda

Every Business NEEDS a Website

But historically, to build a website, you

needed to know how to code

... or hire someone who did

But with the advent of free Internet

publishing tools like Wordpress

Geek-speaknot required!

You don’t have to know how to code

Though it started as a blogging platform,

Wordpress is now a very rich online

publishing tool used for building entire websites

For example...

For example...

So, why is this good news for you?

You can build this...

without knowing this

You just use a simple text editor to create

and edit pages

Are you ready to get started?

Intro

Conceptual Overview

Demonstration & Guided Tour

Live Demo + Hands-on Interaction

Agenda

What is WordPress?

A website publishing tool that lets you build and publish websites from

your browser

Create a website using only your browser for FREE

$0

The Basic Process

Sign-up/

Install

Choose theme

Adjust settings

Write a page

Publish

The Basic Process

Sign-up/

Install

Choose theme

Adjust settings

Write a page

Publish

The Basic Process

Sign-up/

Install

Choose theme

Adjust settings

Write a page

Publish

The Basic Process

Sign-up/

Install

Choose theme

Adjust settings

Write a page

Publish

The Basic Process

Sign-up/

Install

Choose theme

Adjust settings

Write a page

Publish

The Basic Process

Sign-up/

Install

Choose theme

Adjust settings

Write a page

Publish

If you’re familiar with Micrsoft Word or another word processor,

you should be able to get the hang of Wordpress

Before we jump in...

Flavors

.com.org

.comHosted for youLimited themesLimited optionsLimited flexibility

BUT FREE!

.orgTons of themesTons of optionsTons of flexibilityFree software

You have to buy the web hosting plan

Web Hosting?

A company that rents web server space for your

website

Which flavor is right for

you?

We’ll cover that later,

but for now...

Let’s start with .com

Intro

Conceptual Overview

Demonstration & Guided Tour

Live Demo + Hands-on Interaction

Agenda

WordPress Basics

Sign-up and Activation - A Brief Video

WordPress BasicsBuilding a Site in < 4 Minutes

Time-lapse Video(a preview of what we’ll be doing here)

From this ...

To this

Intro

Conceptual Overview

Demonstration & Guided Tour

Live Demo + Hands-on Interaction

Agenda

Wordpress Guided

Tour

Wordpress Guided Tour

The Dashboard

Customize Layout

Expand/Collapse Menu

Themes

Search

Appearance

Browse

Preview

Activate

Options - not all themes created equal

Settings

GeneralWritingReadingDiscussion

Creating Posts

Title

Type or paste content

Insert imagesFormatting icons

Click for all icons

Publish options

Categories

Tags

Creating Pages

Similar layout as posts

Attributes instead of Categories and Tags

Posts vs Pages

Posts PagesTime-based content displayed in reverse chronological order - more “bloggy”

Pseudo-static pages used to create web pages for non-changing information like contact, about, events, products, services, etc. Not listed by date, and they don’t use categories and tags

Editing Posts & PagesSelect Edit under either Posts or Pages

Select item to edit

Categories & Tags

Categories - helpful for organizing your posts by topic

Tags like keywords

Managing Comments

UnapproveApproveSpam

Site Structure

Organize your site’s pages according to your business needs

Order pages using the order attribute in the Pages section

Menu editor in Wordpress 3.0 will make this better and easier

Static Home Page

First create a page that will be your home page

Under Settings > Reading click on A static page in the Front page displays section & select the new home page for Front page and new blog page for posts page

Create another new page that will be for blog posts

Links

Optional if you want to have a set of links in your sidebar

Media Library

Upload and manage photos, video and other media

Widgets

Content for your sidebar & footer

Drag-n-drop widgets with your mouse

Find it under Appearance menu

Useful Widgets:Recent PostsArchivesCategoriesRSS

Some themes include extra widgets

Polls & Ratings

Ratings - people can rate posts

Polls - requires account with PollDaddy.com

Included with .com, need plugins for .org

Wordpress.com Upgrades

Your own domain name - $9.97/year

Custom CSS (extra flexibility for changing your theme) - $14.97/year

Applies to .com, not .org

Wordpress.orgMuch the same as .com as far as interface goes

Lots more themes

Lots more options via plugins

Tons of flexibility

You have to sign up with a web host

BlueHost.com - very affordable ($6.95/month), good options, easy Wordpress installation

Installing Wordpress.org

Pick a version

Pick a non-default username and a good password (and remember that password!)

Where to install it

Name can be changed later

Plugins

There’s a plugin for that!

Essential:Akismet - stop spam

Plugin menu item

Hundreds, maybe thousands of plugins available

Add functionality to your site

Add new plugins via Add New

Users

Add many other users with varying levels of permission

Available in .com & .org

Contact Forms

Need a plugin if you want more than the standard comment form included on pages and posts by default

Contact Form Plugins:-Fast and Secure Contact Form-cforms

Custom Fields

Powerful feature in posts that provides ability to add extra information to posts

Requires a theme that supports it or extra coding

Don’t worry about it for now. Topic of a more advanced workshop.

Page Templates

Ability to create pages using different templates

Some themes have multiple templates defined. Many do not.

Addressed in more detail in a subsequent workshop

eCommerce

Lots of options:

Text links to 3rd party stores (cafepress)

PayPal buttons using PayPal as both shopping cart and payment gateway

3rd Party shopping cart buttons

Plugins

More detail in a subsequent workshop

BackupsVery Important!

Minimum backup of core Wordpress data using Tools > Export

Full Wordpress database backup using phpMyAdmin plugin

Service: Online Backup for Wordpresswordpress.backup-technology.com/

Security

Delete default admin username

Hackers are out there!

Choose good password

Keep up to date with latest version of Wordpress and Plugins

Security Scan Plugin

Upgrading

Back up first!Database and Files

Disable Plugins

Automatic Update

Importing

Import content from other Wordpress site, Blogger and more

Wordpress 3.0

New in 3.0

Menu Manager

New default theme

Custom background & headers

Custom post types

and much, much more

www.mauiwordpress.com/?p=15

Analytics & Site Stats

Google Analytics

Webserver stats

.com stats in dashboard

Themes RevisitedAll themes are NOT created equal

Different themes - different options and customization

Free themes and premium ($) themes

Some Themes with good customization options:

Suffusion (free)Twenty Ten (free, Wordpress 3.0 for .org, available now in .com)Indy PremiumSimple IndyUnder the InfluenceArthemiaThesis ($)

Which flavor is right for

you?

Intro

Conceptual Overview

Demonstration & Guided Tour

Live Demo + Hands-on Interaction

Agenda

WordPress ResourcesDigitalSplashMedia.com

MauiWordpress.comWordPress.tv

codex.wordpress.orgTwitter.com/DigitalSplash

Twitter.com/MauiWordpress

Wordpress 201A new Wordpress workshop coming soon.

Topics to include:

•Plugins in more depth•Photo galleries•Forms•Custom Fields•Tweaking themes by editing the stylesheet•Page templates•eCommerce