WORDPRESS. SEO AKA – “Search Engine Optimization” Technique to make sure large search engines...

transcript

WORDPR

AKA – “Search Engine Optimization”

Technique to make sure large search engines like Google, Yahoo, and Bing find your site and let others know where it is

In WP, every time a post is published other blogs and websites are notified of the change in an effort to drive traffic to your site

WHY SEO?

• About 90% of searches made at Google (65%), Yahoo (17%) or Bing (12%)

• Today there are about 300 billion websites of which only about 25 % are active

• Each of these search engines use a Spider or “Software Robot”

SPIDER TECHNIQUE

1. Spider visits site

2. Spider plows through site content

3. Indexes search results in a large database

4. These databases use a search algorithm to display the most accurate results

SEARCH ALGORITHM CRITERIA

The algorithm checks how many times a keyword appears on the site

The algorithm also checks how a page is linked both internally and externally

MOST EFFECTIVE USE OF KEYWORDS

1. Analyze potential visitors

2. Develop a keyword list of 3-4 words. Too many can be considered spamming

3. Do Google searches of your list. Analyze searches at the top of your search

4. Goal is to create the “Target Visitor” consider geographic area or sometimes “Niche Marketing” which focuses on your unique product or service

MOST EFFECTIVE USE OF KEYWORDS

5. Put keywords into the following

• Content

• Taglines

• Titles

• Categories

• Headings

Search Engines algorithms focus on products or services but are rigged to detect exaggeration

ANALYZING KEYWORD DENSITY

http://www.seocentro.com/tools/seo/keyword-density.html

1. Enter Keyword

2. Enter Access Code

3. Click Submit

ANALYZING KEYWORD DENSITY

Navigate down to Keyword Density List

KEYWORD DENSITY - TRY

1. Go to SEO Centro

2. Enter a URL

3. What are the largest keywords?

4. Look at your own site: what are your most frequently used keywords?

ADVANCED KEYWORD SEARCH

• Add Permalinks

• Put Keywords in Image Tags

• Establish Backlinks

• Add a reference to dmoz.org

ADD PERMALINKS

A permalink is a permanent URL assigned to each page

1. Edit the page

2. Click on Edit of Permalink

3. Enclose more descriptive page in the following format xxxx_xxxx_xxxx

4. Click Update button

PUT KEYWORDS IN IMAGE TAGS

Include both Caption and Alt Text!! Don’t forget to Publish!!

ADDING REFERENCE TO DMOZ.ORG REFERENCE1. Add text box widget to a region

2. Copy the existing code into text widget

3. Click Save

RESULT OF ADDING REFERENCE TO DMOZ.ORG

WP USER ROLES

Administrator – nothing is off limits

Editor – has access to all posts, pages, comments, categories, tags, and links.

Author – can write, upload photos to, edit, and publish their own posts.

Contributor – has no publishing or uploading capability, but can write and edit their own posts until they are published

Follower (public sites) / Viewer (private sites only) - can read and comment on posts and pages

ADDING USERS

1. Enter User Names or Email Address

2. Select Role

3. Note: “Learn More About Roles” link

4. Add a Message

5. Click “Send invitation”

button

ADDING USERS

REMOVING USERS OR CHANGING ROLES

SITE STATISTICS

Site Stats can show the following:

1. How many users have visited your site

2. The users location

3. Keywords used

4. Posts liked and disliked

5. Their navigational sequence

6. How long they spend on your site

CRITERIA ON HOW WELL YOUR SITE IS LIKED

How long a person spends on your site indicates how well they like it

WP STATS FROM THE DASHBOARD

HITS ARE MISLEADING

A Hit is registered every time a server asks for a file

For example, if you have 3 images on a site, it would count as 3 hits

A better stat is a “unique visitor” which is counted only once

WP STATS

• Available from the dashboard

• Click View All button

STATS – VIEW ALL INFORMATION

• Note “Views by Country”

• Note magnifying class to drill down into details

STATS – VIEW ALL INFORMATION

• Note “Totals, Followers, and Shares”

• Click on Publicize button

STATS - TRY

1. Everyone bang at each one’s site

2. Try pages, You Tube, Polls, feedback

3. Note Stats

PUBLICIZE

• Used to connect to other Social Network services

• Note the Contents column – this shows how to use, setting up etc

>SETTINGS>SHARE SETTINGS

• This area is used as a Portal to link to a host of social networking services

• The user still ahs to own or set up an account with these services

STAT COUNTER

www.statcounter.com

STATCOUNTER – SUMMARY SCREEN

STATCOUNTER – ENTRY PAGES

STATCOUNTER – VISITOR ACTIVITY

STATCOUNTER – COUNTRY/STATE/ISP

STATCOUNTER - BROWSERS

STATCOUNTER – SYSTEM STATS

STATCOUNTER – RETURN VISITS

STATCOUNTER - FEATURES

STATCOUNTER – LOOKUP IP ADDRESS

STATCOUNTER – SAVE AS EXCEL

STATCOUNTER - TRY

1. To view IP Address: https://kb.iu.edu/data/aapa.html#xp

2. Everyone bang away at Harleysville Brew Club

3. Click on pages, Submit, try poll, play You Tube videos

4. Click on StatCounter

5. What URL is yours?

6. What browser?

7. Service Provider?

• Hypertext Markup Language

• Structure to build Web Pages

• Based on XML Architecture: <tagname></tagname>

• W3C schools as a reference: http://www.w3schools.com/html/html_elements.asp

BASIC HTML PAGE STRUCTURE

• <html></html> defines the boundaries of a page

• <body></body> defines the boundary of page content

<!DOCTYPE html><html>

<body><p>This is my first paragraph.</p></body>

</html>

FORMATTING TAGS

1. Headings

H1 is the largest heading

2. Comments

3. Paragraphs

<p></p>

4. Bold

<b></b>

FORMATTING TAGS

5. Italics

<i></i>

6. Lists

a. Ordered – shows list in 1,2, 3…n order

b. Unordered – shows list as bullett points

FORMATTING TAGS - CONTINUED

7. Tables

<table>

<table>

8. Links

<a href="http://www.w3schools.com/">Visit W3Schools</a>

9. Images

HTML EXAMPLE - TRY

1. Build basic html page

2. Add an <h1> title – use BOLD and ITALICS

3. Add an unordered list

4. Add an ordered list

5. Add a table with 2 rows, each with 3 columns

6. Add a link to W3 schools

7. Add an image; Add an alt text with 400 x 500 (w by h)

MAKING A SITE TOTALLY PRIVATE

See instructions here

http://en.support.wordpress.com/settings/privacy-settings/

SUMMARY

1WordPress basics The Dashboard Building Pages Posting/Comments Polls

2Themes Widgets Images You Tube Videos Feedback Forms

3SEO Setting Roles Site Statistics Basic HTML Making a site private

WORDPRESS. SEO AKA – “Search Engine Optimization” Technique to make sure large search engines...

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