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Strategic DoingWorkshop
Ed MorrisonPurdue Center for Regional Development
July 16, 2008
edmorrison@purdue.edustrategicdong.net
‣ Our grandfather’s economy
‣ Strategic Doing in a nutshell
‣ Getting started: Civic Forums
‣ The power of Web 2.0
Our Grandfather’s economy
A 2d Curve economy is emerging with wealth created by networks...
2d Curve strategies are based on “linking and leveraging”
Our Starting Point: Overcoming Some Potent Myths from our Grandfather’s Economy
The Smart Ones
The Not So Smart Ones
The world is far more complex...
If students do not read well by the 3d grade, they will likely drop out
About 30% of ninth graders drop out...In inner city schools dropout are
as high as 65%
Moving someone out of dependency is extremely expensive
Nearly half of high school graduates have weak skills and no career plan
If they do not get more education, they become the working poor
There are weak ties between the working poor and career or education
Nearly half of new job openings will be “middle skill” jobs
Large segments of the career cycle are ready for retirements
Large segments of the career cycle do not have skills for re-employment
Commonly, employers under-invest in training
We face serious imbalances
70%+ of jobs are above the line60%-70% of new entrants fall below
Youth 14-18
Adults 18+
DislocatedWorkers
On the Job and Customized Training
Youth 19-21
Youth Council
Ex-OffendersOne Stops
ITA Vouchers
State IncumbentWorker Training
The public workforce system offersdisconnected programs that are difficult to align
We spend a lot of time on the wrong question: “Who is to blame?”
Here’s a better one: “What are the opportunities for transformation?”
Faced with these challenges, most
communities and regions look like this
Alliance
Mt. Pleasant
AlliancePartnership
County ED
Digital Corridor
Chamber
Chamber
Chamber
County
County
County$
$
$
BusinessInvestors
$
County ED
County ED
WorkforceInvestment
Board
ThinkTec
Low Country
Mfg.
Port
MUSC
Defense Industries
MarineSciences
Other Local and Chamber ED
Activities
Tourism/ CVB
Education Foundation
Environmental Groups
COG
Base Closure
Higher Ed consortium
Low Country Graduate
Center
BenchmarkCollaborative
Charleston
N. Charleston
World Trade Center
State Legislators
Here's what economic and
workforce development in Charleston, SC looks like
Then some group does a strategic plan
Strategic doing is an open process with
leadership direction that dynamically aligns
Developing an executing strategy in open networks
requires a new approach: Strategic doing
In open networks, no one can tell anyone else what to do....
Networks can align around a committed core
Positive
conversations
Negative
conversations
Years
Prosperity
Index
People move in the direction of their conversations...
Strategic doing guides these conversations
Today
Source: Ed Morrison
The key to strategy is guiding the conversations
Pre-K
Allied Health
STEM
Forum
Strategic Doing develops connected networks with tight cores and open
boundaries
Auto Tech
Brainpower21 Century Talent
InnovationEntrepreneurship
BrandingStories
Quality, Connected
Places
CivicCollaboration
‣ Our grandfather’s economy
‣ Strategic Doing in a nutshell
‣ Getting started: Civic Forums
‣ The power of Web 2.0
We need new habits of thinking
together...Strategic doing
Our grandfather's economy Our grandchildren's economy
Strategic doing in a nutshell
Strategic Doing focuses on answering four questions:
1. What could we do together?
2. What should we do together?
3. What will we do together?
4. How will we learn together?
Explore
Align
FocusExecute
Evaluations
Action Plans
Insights
Initiatives
Develop ideas about what we can do
together
Choose what to
do
Identify and align resources to
specific initiatives
Execute and measure results
Strategic Doing involves a cycle of purposeful conversations
Explore
Align
FocusExecute
Evaluations
Action Plans
Insights
Initiatives
Develop ideas about what we can do
together
Choose what to
do
Identify and align resources to
specific initiatives
Execute and measure results
We move around the cycle with a Strategic Doing Pack of workshop exercises
37
Explore
Align
FocusExecute
Evaluations
Action Plans
Insights
Initiatives
Develop ideas about what we can do
together
Choose what to
do
Identify and align resources to
specific initiatives
Execute and measure results
We move around the cycle with a Strategic Doing Pack of workshop exercises
Exercise 1
Exercise 2Exercise 3
37
Exercise 4
Milwaukee 7 Water Council Strategic Doing Pack
This Water Council Strategic Doing Pack provides guidance to a workforce alignment workshop held in Milwaukee, WI on July 14, 2008
Questions? Please contact: Ed Morrison, Purdue Center for Regional Development, edmorrison@purdue.edu
Drawings are copyright Ed Morrison and distributed with a Creative Commons 3.0 Attribution License
SummitJuly 14, 2008
39
Workshop Exercise 1: Your Strategic Outcome: Alpha Version
Describe a Strategic Outcome for the Water CouncilDescribe an outcome in year 3 to 5 for the Water CouncilWhat will be different in the M7 region?“Through our efforts we envision the M7 region will be a global leader in ....”
Characteristics or Attributes of Your OutcomeDescribe three characteristics or attributes of your outcome. How will we know we have arrived? What will be different? What metrics come to mind?
The first key characteristic is...
The second key characteristic is...
The third key characteristic is...
40
Workshop Exercise 2: Strategic Initiatives: Alpha Version
Describe one Strategic Initiative for the Water CouncilDescribe an initiative for the Water Council that will help us achieve your outcome. What do you think members of the Water Council should be willing to do together to achieve your strategic outcome?“To achieve our strategic outcome the Water Council should...” (e.g., establish a working group to double federal funding in three years)
Milestones (SMART Goals) for Your Strategic InitiativeDescribe three milestones that can define your strategic initiative
The first milestone is...
The second milestone is...
The third milestone is...
41
Work Exercise 3Strategic Action PlanTime frame What Who
Define the action stepUse names, if possible, not
organizations
In the next 6 months
In the next 3 months
In the next 30 days
Next week
StrategicDoing Forum
StrategicDoing Forum
StrategicDoing Forum
StrategicDoing Forum
Source: Ed Morrison
Regions are moving toward civic processes
that focus on Strategic Doing
30-90 days
working groups
Strategic doing is a process
‣ Our grandfather’s economy
‣ Strategic Doing in a nutshell
‣ Getting started: Civic Forums
‣ The power of Web 2.0
Civic Forums help you...
• Identify networks and map assets
• Build civic habits of “thinking together”
Civic forums help us cross the
"invisible fences" (that no longer work)
Civic forums provide a good way to start
strategic doing
Source: Nead Brand Partners
‣ Schedule at least monthly for 1-2 hours
‣ Organize around an appreciative question: an opportunity, an hypothesis, an emerging network
‣ Set ground rules
‣ Capture e-mails
‣ Leverage the web and set next steps
Civic Forum Checklist
‣ Our grandfather’s economy
‣ Strategic Doing in a nutshell
‣ Getting started: Civic Forums
‣ The power of Web 2.0