Post on 20-Jan-2015
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Average Facebook User People who like articles
URLs visited from Facebook
5.3x more
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Average Facebook user People who like articles
Average number friends on Facebook
2.4x more
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Clic
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Number of friends who have liked article
Like button w/ faces
Like button w/out faces
0%
5%
10%
15%
20%
25%
30%
35%
13-17 18-24 25-34 35-44 45-54 55-64 65+
Age distribution of users who like articles on news sitesvs. newspaper subscribers
Users who click "like" on news sites Newspaper subscribers
Source: Newspaper Association of America, Facebook internal data
Users who click like median: 34
Newspaper subscriber median: ~51
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