Post on 18-May-2015
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Working with HubSpot
My User Journey
Friday 22 November 13
My most important point?
Sales and Marketing: united we stand!
Image Credit: Mark
Friday 22 November 13
Anabel De VetterContent Creator
Tech enthusiast
Word freak
@anabeldevetter
anabel@showpad.com
Who am I?
Friday 22 November 13
Agenda
• Buyer and Content
• Sales Reps as a resource
• Sales and Marketing alignment: it takes two to tango
• Content is... (no, not king, queen or any royalty)
Image Credit: Fabiola Medeiros
Friday 22 November 13
Buyer: who buys our stuff?
Info from Sales Reps combined with HubSpot training
Friday 22 November 13
Buyer interviews
Good:
Marketing talks to customers!
Friday 22 November 13
sales@showpad.com @showpad www.showpad.com
Meet VP Sales Victor and Marketer Elizabeth,
our Buyer Personas
And here they are....
Friday 22 November 13
Content: what can we use straight away?
Start today!
• T h i n k q u i c k w i n f o r s a l e s .• D o n e i s b e t t e r t h a n p e r f e c t . • W h a t p r o b l e m d o y o u s o l v e ?
Friday 22 November 13
The first born
Share the pride
• 7 0 0 d o w n l o a d s• R e p s l o v e t h e f o l l o w -
u p p o w e r o f t h i s• U s e d i n e - m a i l , b l o g ,
w e b s i t e , o n t a b l e t s . . .
Friday 22 November 13
The spin-off
Aimed at our other buyer persona, talks specifically about her pain points
Friday 22 November 13
Use e-book further in blog posts...
Source: CITE world
Friday 22 November 13
Sales reps as a resource
Source: CITE world
Ask and listen
Motivate to share
Make useful stuff
Friday 22 November 13
It takes two to tango
Source: CITE world
Inform
Ask feedback
Use their tools
Friday 22 November 13
It takes two to tango
Source: CITE world
Inform
Ask feedback
Use their tools
Friday 22 November 13
Content is... GLUE!
Source: CITE world
Between:
Marketing & Sales
Customers & your business
Inbound & outbound
Friday 22 November 13
Thanks!
Next step: webinar?
www.showpad.com/webinars
Friday 22 November 13