Post on 15-Feb-2017
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The World of Oracle Eloqua ReportingChicago OMC User Group | November 3, 2016
11/2/16CONFIDENTIAL |
Tricia DuncanAnalytics Consultant 763.515.4919tricia.duncan@relationshipone.com
MEET THE TEAM
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Insight, Analyzer, comparison good-to-knows
Overview, timeline, action plan
When is right, suggestions, how to get started
TODAY’S AGENDA
1
2
3
Future World: Facts About Future State
4
Out of this World: Beyond Eloqua's Native Reporting Options
Current World: Overview of Reporting Today
Q&A
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CURRENT WORLDOverview of Reporting Today
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CURRENT WORLDOverview of Reporting Today
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Insight‣ Out-of-the-box
‣ Reports‣ Dashboards
Pros & Cons
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CURRENT WORLDOverview of Reporting Today
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Analyzer‣ Custom
‣ Reports‣ Dashboards
Pros & Cons
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FUTURE WORLDFacts About Future State
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FUTURE WORLDFacts About Future State
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OBI: Oracle Business Intelligence‣ New Reporting Tool
‣ Not stand alone‣ Same data warehouse‣ Currently in Controlled Availability‣ GA in 2017‣ Oracle working on transition plan and best practices
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FUTURE WORLDFacts About Future State
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OBI Homepage
Folder Structure
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FUTURE WORLDFacts About Future State
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Analysis Interface
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FUTURE WORLDPOV on OBI for Oracle EloquaPros ✓ Same data structure (also a con?)✓ More visibility into the data
model✓ Significant amount of time to
adjust✓ Talking to customers about best
practices (100 in beta)✓ New/modern user interface✓ Thorough documentation✓ Same type of users as Insight:
Reporters and Analyzers✓ More intuitive interface - but still
drag and drop system✓ More visibility into the data
model
✓ More/better support✓ More straight forward with what
you can and can’t do with custom reporting
Cons✓ Custom reports will need to be
rebuilt ✓ Limited beta preview✓ Limited data structure✓ Limited visualizations✓ Same out of the box reports✓ Same limited function/
calculations
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FUTURE WORLDFacts About Future State
Provided XML and SQL
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OUT OF THIS WORLDBeyond Eloqua's Native Reporting Options
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OUT OF THIS WORLDBeyond Eloqua's Native Reporting Options
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What data can you take out of Eloqua?‣ Activity‣ Contacts‣ Accounts‣ Object Metadata (Campaigns, Email Assets, etc.)‣ Custom Object Data
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OUT OF THIS WORLDBeyond Eloqua's Native Reporting Options
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How can you get it out?‣ Query the Eloqua Bulk API (partner with IT)‣ Data Transporter Apps (talk with us after!)
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OUT OF THIS WORLDBeyond Eloqua's Native Reporting Options
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Why?‣ Build your own models (Custom attribution, etc.)‣ Blend with other data sources (CRM, Social,
Finance…)‣ Build your own visualizations, view trends over time‣ Historical record (>25 months for long term analysis)‣ Unleash your analytics team (or hire one :) )
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OUT OF THIS WORLDBeyond Eloqua's Native Reporting Options
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Q&A
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