Post on 10-May-2015
transcript
World Tour 2013 #SBworldtour
by
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Agenda, Sao Paulo, February 22nd
3:30 pm - 4:00 pm Registration 4:00 pm - 4:45 pm Jan Rezab, CEO, Socialbakers 4:45 pm – 5:45 pm Speakers session and Panel discussion with
Fernando Aguilar, Natura Chiara Martini de Campos Bueno, Heineken Micheline Jeanfrancois, P&G
5:45 pm - 6:00 pm Questions & Answers 6:00 pm - 8:00 pm Dinner buffet
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World Tour 2013
NOW: Sao Paulo Next Stop: Mexico City (February 25th)
Introduction
Jan Rezab, CEO & Co-Founder @janrezab
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About Us
20 % of FORTUNE 500
Companies
Marketers monthly across 100+ countries
Customers
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Social is changing all the Time
Brands are changing 1 billion Users are changing = increasing “noise”
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Social is changing all the Time
Brands are changing 1 billion Users are changing = increasing “noise”
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Constant change
Facebook 2009: Facebook 2013:
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What Users cope with on Facebook (from Brands)
1 user likes 4,5 pages
Pages post on avg. 5 times
1 user likes 40 pages Pages post on avg. 36 times
23 updates per month
2009 2013
1440 updates per month
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Brazilian Users
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Brazilian Brands post more on average
0
10
20
30
40
50
60
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80
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Brazilian Brands
Worldwide Brands
An average Brazilian user is a fan of 21 pages
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Average Brazilian user is a fan of 21 pages
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Brand pages liked by an average Brazilian user
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What brands post and what users like to share
Post Shares Post Types
0%
25%
50%
75%
100%
Status
Photo
Link
0%
25%
50%
75%
100%
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Most favorite brand posts
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Most favorite brand posts
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Top 5 Facebook Brands by Number of Local Fans
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Top 5 Facebook Media by Number of Local Fans
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Top 5 Facebook Brands by Post Engagement Rate
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Top METRICS in Social Media
Being social is not about one metric. It’s about all of them.
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Return On Engagement
Fans and Fan Growth
Activity of Your Page
Engagement Rate and Reach
Response Rate Response Time
The Alpha and omega of successful social strategy
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0
10
20
30
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0
500
1000
1500
2000
2500
1 11 21 31 41 51 61
Like
s
Impr
essi
ons
Average organic unique impressions
Average Likes
Time in Minutes
Gaining the Reach and Engagement in Minutes
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Science of Posting
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Science of Posting
0.00%
0.20%
0.40%
0.60%
0.80%
1.00%
1.20%
1.40%
1.60%
1.80%
0:00 2:00 4:00 6:00 8:00 10:00 12:00 14:00 16:00 18:00 20:00 22:00
Weekly Traffic Weekend Traffic
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Open and drive 2 Way Communication
socially-devoted.com
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Questions answered on Facebook
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Top Socially Devoted Industries
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Top Socially Devoted Industries
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Top 5 Socially Devoted FB Brands in Brazil
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Finance – Case Study
Are responded… 70%
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BrandLove
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Recommendation for 2013
› Monitor and measure your activity
› Drive the industry and invest in innovations
› Devote resources into social customer service
› Post only local and relevant content in a timely manner
› Make sure you get into News Feed
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How We can help You to get there.....
Data Categorization Brand Graph
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How We can help You to get there.....
Benchmarks Categorization Brand Graph
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Brand Graph
*there are more categories than vizualized
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Brand Graph
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How We can help You to get there.....
Benchmarks
Visualization
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...with Our Products
Platform
ad
Thank you
Jan Rezab, CEO of @janrezab