Post on 19-Jun-2015
transcript
Brand publishers
What the W.P. does that mean?
WP-BrightonSeptember 2011
@amayfieldbrilliantnoise.com
Fell in love withWordpress
Would you like disruption to go with that Wordpress?
Did you know?Cauliflowers are fractal
image (cc) Jim Larson
So ispublishing
FearThrills LearningRisk Literacy
“Marketers are generating ever-escalating amounts of content, often becoming publishers... on a global scale.”David C Edelman, McKinsey & Co
What does that actually mean?
“Like jumping off a cliff”First time blog poster
- Many-to-many
- A personal communication first
- Instant feedback
- Scope for error (and terror)
The intimacy of Wordpress/social
- Efficient commissioning and use
- Professional producers and editors
- Understanding consumers
Content supply chain
Practical starting points...
Developing publisher systems
© 2011 Brilliant Noise
Governance Presence Systems
Principles
Risk
Investment
Performance
Owned
Networks
Flow
Stock
Listening
Business
© 2011 Brilliant Noise
Trajectory
GuidingPrinciples
Guidance notes
RiskPlanning
Measurement
Vision
Skills
Governance
Project management
Legal
Policies
LiteracyEvaluation
Businessobjectives
Certification
Context
Governance
Systems
- Professional: Editorial & community management
- Calendars
- Editing
- Legal
- Personal: Digital literacy
- Sharing as a way of working
- Living in networks
Personal & Professional
Video http://goo.gl/nDoDk
- Networks
- Understanding yours
- How they work
- Sharing
- By default
- Focus and flow
- When and how to use the social web
Super Skills (for any knowledge worker)
Learning toshare
Earning attention
Workingin the network
Image © 2011 Paolabililty
Book: meandmywebshadow.com
- Be the best/first source of information about you
- Understand your networks
- Be present, be useful
- Get a thicker skin
- Lines between public and private
Web shadows and digital footprints
PresenceSystems LiteraciesTalent
Discussion
Further Reading and notes at:
@amayfieldantonymayfield.com