6 Tips for Creating Fresh Content:

Breaking Through Writer’s Block Jennifer Moire

PR & Media Consultant, Storyteller, Blogger

“Welcome to the New Age” — Imagine Dragons

Fact: We are the media. Everyone is a journalist.

Content Creation + Curation + Distribution = New PR Model

6 Tips for Creating Fresh Content

1. Interview an Expert

6 Tips for Creating Fresh Content

2. Maintain a Nose for News

Read, Scan, Watch, Listen to Trends and News…

Be Opportunistic

6 Tips for Creating Fresh Content

3. Remember the 3 R’s—Rehash, Retool, Repurpose

It’s OK to re-vist a topic or a previous blog post

6 Tips for Creating Fresh Content

4. Embrace Multiple Platforms

—Add a video to your blog post or home page

—Use photos, audio

—Newsrooms have studios to make uplinks easier

6 Tips for Creating Fresh Content

5. More Content May Not Be Better

Focus on Effectivness

If a Blog Post a Week Doesn’t Work, Consider Twice a

Month

6 Tips for Creating Fresh Content

6. Plan, Plan, Plan

Use an Editorial Calendar to Plan Posts, Look for Hooks

(Lots of Free Templates Around the Web)

Stay In Touch

• jennifer AT jennifermoire.com

• Twitter: @jenmoirepr

• LinkedIn: www.jennifermoire.com/in/jennifermoire

• www.jennifermoire.com