Post on 10-May-2015
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Writing For Social Media
(Disclaimer*)
Social Media Defined…
Social Media List
• Blogs | Forums | Wikis • Video Sharing (YouTube, Vimeo, Vine)• Photo Sharing (Flickr, Instagram, Snapchat)• Microblogs (Twitter, Tumblr)• Social Networks (Facebook, LinkedIn)
Blogs | Forums | Wikis
• All About Me Me Me… write for the user, and don’t be self conscious!
• Write to be scanned – headlines, sub headers, short paragraphs, bullets (5-7), colour…
Blogs
Blogs
Blogs
• Write to be skimmed: less words, short sentences, active verbs. No multi-syllabic. No to the passive voice!
• Tips for being “super perfect”:– Link style– File format/date/size– Business writing is in the singular (just saying!)
Video | Photo | Link SharingTitle Tag: 60-66 characters. Include keywords. Title Case. Emotive.Description Tag: 170-200 characters. Write for your reader.
• Be shorter than the 140 chars to allow for RT’s (90)
• Stick the hashtag or @ in the middle
• Tweets of less than 100 chars get 17% more engagement.
If you’re adding a link, keep your Tweet to 120- 130 chars.
Go Easy On Those Twitter HashtagsDO…– Use for humour #firstworldproblems– To take part in a conversation #seanadref
Twitter Hashtags
DON’T• Use one to jump in on a conversation that has nothing to
do with you, eg. Habitat lampshades• #hashtag #every #word #in #a #sentence. [It is a crime.]
RT: The Currency Of Twitter
• Show the love and RT stuff you like and think is beneficial
• ‘via’ good etiquette to not pass off as your own
• If something’s worth repeating, do it. If something’s worth repeating, do it!
Twitter Factoids
Men share links
Women share… (feelings, emotions)
• Must have an image• If no image, then link destination must have
an image
Here’s why…
Facebook - Length
Keep your posts below 250 chars to score 60% more engagement!
• Be personal, human, genuine…especially if you’re a brand
• Engaging, ask questions…
LinkedIn• Headline is your Title Tag – 110 chars. Use keywords! Title Case.• Don’t be afraid to use adjectives “Experienced” or “Talented”
• Be careful when writing recommendations.
Summary
• Good online copy (me, scannable, skimmible)• Tagging strength PLUS
• Twitterisms• Facebookery EQUALS
Great Online Copy!!
Thank You!