Post on 20-Jan-2015
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WTF What the Funnel? and various musings on the nature of it’s deepest
existential meaning by the itinerant souls at Enlighten.
?
< the funnel is just a funnel >
Funnel from Forrester Research Classic “AIDA” Model
Funnel from GfK
< ugly funnel > < periwinkle funnel >
< the funnel is a path >
< the funnel is really a path >
……………… The funnel has fallen and it can’t get up ………………………………………………………….
Selection Information Gathering
Evaluation Awareness
< the funnel is a path >
< the funnel is really a cycle >
McKinsey
David Armano / Edelman Digital Harvard Business Review
McKinsey Forrester & Facebook
< but it’s not your father’s funnel >
Flip that funnel just don’t flip it off, by Joseph Jaffe
If the funnel were the rim of a cocktail glass what would it say, by Mullen
The funnel needs a plumber, by Forrester
< a funny funnel doodle >
< so WTF is the funnel anyway >
< it’s a double rainbow, of course >