Post on 07-Aug-2015
transcript
Wycoff Wellness Center April 9, 2015
Tiffany Wahl / twahl@michigan.com
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Who we are
We deliver the largest and most engaged audience in Michigan, and provide our clients unmatched resources to help their businesses grow.
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LANSING STATE JOURNAL
LANSING COMMUNITY NEWSPAPERS
LSJ.COM
MOBILE SOLUTIONS
YAHOO.COM
MICHIGAN.COM
SEOE-MAIL
RETARGETING
SOCIAL
WEB DESIGN
MAPS/REP
PPC
Digital Display - Mobile
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Content38%
Community26%
Email20%
Commerce11%
Search5%
Content Community Email Commerce Search
Source: OPA
Time Online by Activity
Benefits of Display
95%of time spent online is NOT on search
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LSJ.com – Mobile site, Apple & Android Apps
• 600% growth year over year
• Over 2 million monthly page views
• Over 462,000 monthly unique visitors
• 14,401 App Downloads
• Average time spent on site 5 minutes
• 23% of our mobile audience links from Facebook
Source: Omniture, March 2015
Janu
ary
Febr
uary
Mar
chAp
rilMay
June Ju
ly
Augu
st
Sept
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Octob
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Novem
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Decem
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500,000
1,000,000
1,500,000
2,000,000
3.6
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4.4
4.8
Mobile PVs and UVs vs. Time Spent
Page Views Unique Visitors
Time Spent on Site (Min)
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LSJ.com – Mobile Site
320x50Section Fronts and in Articles
300x250Bottom of Articles
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iPad App
300x250180x150
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iPhone App
320x50
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Displayed to a wide
network of websites
Connect to your
audience through specific
segments
Branding, top of mind awareness
Ads click through to
website/page of your choice
Targeting Suggestions:• Health/Diet Exercise
Content• Weight Loss• Eating Healthy• Lansing DMA
Audience Extension
Facebook Advertising
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The Importance of Facebook AdsAffordable way to stay competitive with national brands and reach the right people where they spend time. Facebook reaches 3 out of every 4 Smartphone users.Facebook accounts for…
• 12% of all time spent on desktop• 30.4 minutes per day on mobile• 90% of US smartphone users read their News Feed at least once per
day
Source:ComScore
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Facebook Ad Persona Targeting: How it Works
Identify Target Audiences Create Interest/Behavioral Personas
Working Moms in Lansing
Likes Disney and Drives a Mini Van
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Persona Targeting: Why it Works• We are able to create ads to match the interests and behaviors of the
different personas of your business.
• The best way to get someone engaged is to place ads in front of people that are interested in your product or service and most likely to buy from you.
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Competitive Snapshot
• We have the experts. They have the skills to maximize results based on your goals.
• We are 1 of only 7 Facebook Preferred Marketing Developer companies for ads and insights.
• Our Facebook ad campaigns can deliver your message to a highly targeted audience not available through Facebook’s self-serve platform.
• Our Targeting Platform is truly one-of-a-kind and winner of the 2013 Facebook Preferred Marketing Developer Innovation Award!
• We offer of the largest team of dedicated Facebook specialists and have launched nearly 800 Facebook advertising campaigns.
Custom Solutions for
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6 Month Campaign – Verju Facebook AdsPersona TargetingPage LikesOffersWebsite TrafficEvent Responses
$750 per month
Digital Display - LSJ Mobile & Audience Extension Mobile125,000 Impressions per Month728x90; 300x250; 320x50; 300x50
$1,275 per month
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1 of only 26 Companies
1 of only 7 Companies
Why Partner With Us?
MOST TRUSTED
SOURCE OF LOCAL NEWS
& INFORMATIO
N
LOCAL COMPANY
WITH LOCAL ACCOUNTABI
LITY
BEST NATIONAL
RESOURCES
DETAILED, TRANSPAREN
T MEASUREME
NT & REPORTING