www.yahoo.com

Nisma badrMagda Elswesy

Dr/ Eslam Elgamal

Outlines 1-History

2-Vision&Mission3-How it makes money4-Products&Services

5-SWOT Analysis 6-Competitors

7-Competitave advantage 8-Conclusion

YAHOO  is an American multinational Internet corporation headquartered in Sunnyvale , California.

It was founded in January 1994 by Jerry yang and David Filo, who were Electrical Engineering graduate students when they created a website named "Jerry and David's Guide to the World Wide Web".

History

In April 1994, “Jerry and David's Guide to the World Wide Web” was renamed "Yahoo!“.

Most of the companies acquired by Yahoo are based in the United States; 78 of the companies are from the United States, and 15 are based of other foreign country.

As of July 2014, Yahoo has acquired 106 companies and some of them resulted into yahoo products. Yahoo mail from xoobit(webmail application) .

Corporate Values1. Team work

2. Quality3. Professionalism 4. Customer Service 5. Empathy6. Integrity

Yahoo! offers services to other the Web site companies. >pay Yahoo!< to post adds When you click on an add, somehow the company measures this, the company

pays Yahoo! money. More money made on the product is relatively related to the popularity of the host of the Ads.

HOW YAHOO MAKES MONEY

About 88% of revenues came from marketing services. The largest segment of it was from search advertising, on average Yahoo makes 2.5 cents to 3 cents from each search.

REVENUE MODEL

communication Yahoo mail Yahoo messengerCommerce Yahoo shopping Yahoo travelSmall business Yahoo web hostingAdvertising Panama

PRODUCTS AND SERVICES

Marissa Mayer current CEO of yahoo outlined Yahoo's guiding strategy:

The goal is to become something users touch every day.

Yahoo will focus more. To paraphrase: "Do more of what we're good at and less of what we're not."

Yahoo will be partner friendly. 

Yahoo will be strong in mobile by 2015.

FUTURE STRATEGY

Mayer said Yahoo will Increase talent through "the Four Cs."

They are:• Culture• Company goals• Calibration• Compensation.

STRENGTHS1. Yahoo has succeeded in the mobile market more than

Google. 2. Yahoo has more supplementary products compared to

competitors.3.Yahoo has a strong brand name *4.Partnerships with MLB, VISA

WEAKNESSES1. Yahoo is ranked 5th in visitors among video sites like

YouTube, but Google ranked the 1st. 2. Google generates more revenue.*

SWOT ANALYSIS

OPPORTUNITIES 1. Increase the Internet video advertising spending. 2. Yahoo Purchased Flicker* 3. Yahoo signed an agreement to acquire Maktoob.com*4. Yahoo has a strong reputation and image as well a well talented

employees.

THREATS1. Google has 50% of all online searches while Yahoo has 24% based

on Neilson/Net rating.2. UAE consumer positive attitudes toward using Yahoo are less than

Google.

3. High level of competition especially from Google. *4. Social websites like Facebook and My space are using online

advertising marketing.

SWOT ANALYSIS

CompetitorsThe pressure from the competitive forces on Yahoo! is very strong. Yahoo! has many industry players who are competing in the same market segment and providing almost identical product and services to its customers and users.

Competitive Profile Matrix (CPM)Industry Google Yahoo 

Weighted Score

Rating 

Weighted Score

Rating

Weighted Score

Rating

Weight

Key Success Factor

NO

0.20 1 0.60 3 0.40 2 0.20 Market Capital

1

0.20 2 0.30 3 0.10 1 0.10 Quarterly Growth

2

0.10 1 0.10 1 0.10 1 0.10 Gross Margin

3

0.25 1 1 4 0.75 3 0.25 Revenue 

4

N/A N/A 1.40 4 1.05 3 0.35 Net Income

5

0.75 3.40 2.40 1 Total

Competitive advantage There were many competitive adv. Till 2008

but now yahoo market share has decreased rapidly Even so it is better than other companies .

For example :-Yahoo Internet traffic took 17% followed by MSN at 6% and IACI at 4%.

Conclusion Yahoo have potential to growth if they use the

new implementing strategies as mention  previously although they are in the competitive industry. Moreover based on the case study given, they are the second most preferred Internet search engine after Google and in America, they are the most popular Internet site

Further innovations are to further sustain in the market as one of the major player in the industry

Any Questions

Referenceshttp://www.academia.edu/Yahoo_Strategic_Management

www.annualreports.com/Company/yahoo

https://investor.yahoo.net/annuals.cfm

https://finance.yahoo.com/Statement&annual

THANK YOU