Open Web @ Yahoo!

DigiWorld Summit - 18.11.09

Mark Drasutis: Senior Director, Yahoo! Media

Yahoo! and the open social web

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DNA of the open web4 dimensions of open

Open @ Yahoo!

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“Sites need to be able to interact in one single, universal space.”

-Tim Berners-Lee

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“Web 2.0 is the network as platform, spanning all connected devices; Web 2.0 applications are those that make the most of the intrinsic advantages of that platform: delivering software as a

continually-updated service that gets better the more people

use it, consuming and remixing data from multiple sources, including individual users, while providing their own data and services in a form that allows remixing by others, creating network effects

through an "architecture of participation," and going beyond the page metaphor of Web 1.0 to deliver rich user experiences”

-Tim O’Reilly – Oct 1st 2005

Platform

Continually updated

Multiple sources

Architecture of participation

Cloud / Web Services

Open Source/Real Time

Open

Social

This is Yahoo!’s DNA

Since 1994

Powered by …

Open APIs and web services

Who I amWhere I amWho I know

What is going on

Who I amWhere I amWho I knowWhat is going on

IdentityLocation

SocialMedia

Open Identity

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facebook.com/markdrasutistwitter.com/markdrasutis

meme.yahoo.com/markdrasutisdelicious.com/markdrasutis

Open Location

What would your product, service and application look like if it knows the users’ current location?

YAHOO! CONFIDENTIAL

http://www.flickr.com/photos/12905355@N0522

Developers specify unstructured and atomic content: feeds, web pages, ad creative, status updates, etc.

Placemaker identifies, disambiguates, and extracts places

Placemaker returns geographic metadata to help developers determine the ‘whereness’ of content

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Fire Eagle + Flickr API + Google Maps API = Klick iPhone App

Open Social

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http://www.flickr.com/photos/brajeshwar

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Are these people really all your friends?

Do you want to hear them all at the same time?

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Open Media

http://www.flickr.com/photos/will-lion/

Yahoo! Presentation Template, Confidential 34 http://www.flickr.com/photos/adamcrowe/

Information rich

Time poor

…but I don’t have to tell you that

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http://www.flickr.com/photos/caveman_92223

A little more subtle than this

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http://www.flickr.com/photos/44221420@N00

http://www.flickr.com/photos/splorp

Good for customer relevance

Good for customer choice

Good for SEO

…but is it good for my business?

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Do what you do best and link to the rest

Open @ Yahoo!

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1994

1995

1997

2000

2002

2004

2006

Today

Yahoo! Confidential

Making the connection between My World and The World:

The World

(breaking news and

information)

My World

(email, socia

l netw

orking, stock

quotes, etc)

Yahoo! Confidential

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Technical Workshop for the Yahoo! Application Platform

Century (61-63 Shaftesbury Avenue, London, W1D 6LQ) on 26th November with

registration starting at 6:30pm

Thank You

YID: markdrasutistwitter: @markdrasutis