ASSIGNMENT 8.1 - MEDIA

Mobile is not a device, it’s a PLATFORM that consumers are moving to, and marketers must adapt“Mobile marketing is a set of practices that enables organizations to communicate and engage with their audience in an

interactive and relevant manner through any mobile device or network.”

Top 4 tools of Mobile Marketing

Text Messaging

Mobile advertising

Mobile Email

Mobile-Friendly Websites

MOBILE SEARCH – SOCIALoptimization

Social Network Websites

Paid MediaSoci

al Media

Search E

ngine

Content is optimized across channels

Smart phones kick start all activities

The expansion of mobile - smart phone puts it at the middle of all touch points.

Diversify technologyHasten spreading speedIncrease interaction, reach, impression Real time, location based engagement

Real time, location based searchDiversify search input and outputOptimize content availabilityIncrease user penetration of searchingHOW MOBILE HAS CHANGED SOCIAL AND SEARCHYet at the core is still a strategy of incepting

good content into target audience, with

socialability and a touch of technology and

creativity

ALL eyes ON S4

Massive sharing and

interaction with the marriage of mobile, social

and search

Increase social interaction with mobile sitePeople can keep up on the go with the stare down contest through the wap site

Interact through posting Instagram pictures to support or distract starer

Draw fans to the site and the game with search engine optimization

Amazing results of the marriage Triple brand subscribers, huge impression

Translate to sales with 1/3 Swiss recognition and 70% sales increase

Key learning Amazing use of gamifying

It all starts with good content

Mobile first