Social Media in Your

Organization

It s All About You

Reginald J. Henry, CAE (Reggie)

Chief Technology Officer

Phone: (202) 326-9547

Email: reggie@asaecenter.org

Web Site: http://www.asaecenter.org

Safe Haven Policy

What we discuss here, stays here!

Questioning

Listening

Please

Respect Different Learning Styles

Reflection

Discussion

People Learn Differently!

This social media

stuff, it ain t so

new…

Choconancy1 http://www.flickr.com/photos/choconancy/

Nancy White http://www.flickr.com/people/choconancy/ Photo by

A Pictorial Timeline of Online Communities – Part 1

Choconancy1 http://www.flickr.com/photos/choconancy/

Nancy White http://www.flickr.com/people/choconancy/ Photo by

A Pictorial Timeline of Online Communities – Part 2

So, What s

New?

YOU!

There is a group of folks, largely (but

not entirely) defined by generation,

who communicate differently. They

have always communicated

differently. They live their lives out

loud!

The world is changing the way it communicates.

The world is changing the way content is

created, filtered, consumed, shared, rated……

That s what this is REALLY all about!

That s what this is REALLY all about!

So, What Else is New?

Many generations in the workplace and

the effect on technology adoption

• It is now commonplace for

organizations to have four generations

of employees working together

• Technology is a critical source of

intergenerational tension – younger

generations more readily adopt and

embrace new technologies

• Millennials (digital natives) more likely

to embrace collaboration and

productivity tools, more transparent and

willing to engage in “social”

technologies

• Gap appears to be growing!

So, What Else is New?

But, Back to YOU!

You are more connected…

You are more connected…

…than I ever was at your age!

…how do make

work for your organization?

So the question is…

VS.

How does your organization

view social media, especially

Facebook?

What have you done/are you doing to

paint the right picture?

What should I be doing?

What is/are your goal(s)?

Keep it simple! One phrase will do!

• Gain or share knowledge

• Increase awareness of your organization

• Educate constituents

• Provide customer service

• Provide a workspace for volunteers

Set some personal goals for your involvement

Gossip! Yes! Gossip!

•Tell your organization what s going on

that affects them

•Tell your organization things that others

are doing that you might copy

•Make it a formal thing! A weekly Digest or

something

The future of the social web will be driven by these content curators,

who take it upon themselves to collect and share the best content online

for others to consume and take on the role of citizen editors, publishing

highly valuable compilations of content created by others.

In time, these curators will bring more utility and order to the social web.

In doing so, they will help to add a voice and point of view to

organizations and companies that can connect them with

customers - creating an entirely new dialogue based on valued content

rather than just brand created marketing messages.

Rohit Bhargava

Be a Content Curator for

your Organization

Reverse Mentoring

You get it. The blue folks can mentor the red folks

about social media stuff and the red folks can

mentor the blue folks about organizational stuff.

Everybody wins!

Questions ?