Post on 22-Feb-2016
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CLAY COUNTS & SPF
2011 SITE VISIT
Community OutcomesStrategy EffectivenessCommunity Outcomes
Enhancement Strategies
TARGETED OUTCOMES
Underage drinking prevalence outcomesTargeted influencing factor outcomes
Clay Counts Strategies Reduce number of
youth in grades 6, 8, 10, and 12 who report consuming alcohol in the past 30 days by 8 percentage points or 25% decrease
Reduce number of students who report having 5 or more alcoholic drinks in a row at least once in the last 2 weeks by 5 percentage points or 25% decrease
2008 2009 2010 2011
33.80%28.90%
33.00%
23.70%
20.70%
14.80%
17.90%
13.20%
Clay Counts
BingePerc
enta
ge o
f Stu
dent
s
Binge Goal = 15.7% = target met
30 Day Use Goal = 25.8 = target met
Drinking trends…BINGE DRINKING
2012 Target : 15.7% 2011 Rate: 13.2%
EXCEEDED GOAL!
30-DAY-USE 2012 Target: 25.8% 2011 Rate: 23.7%
EXCEEDED GOAL!
Project Success – multi-faceted approachSessions for high-risk studentsSchool-wide activitiesEducationReferrals
2008 2009 2010 20110.00%
2.00%
4.00%
6.00%
8.00%
10.00%
12.00%
9.80%9.00%
9.90%
4.80%
Reduce % of youth who report that there is a very good change of being seen as cool if they drink regularly
Cool
Perc
enta
ge o
f You
th
2008 2009 2010 201126.00%
28.00%
30.00%
32.00%
34.00%
36.00%
38.00%
27.70%28.60%
31.00%
36.70%
increase the proportion of youth in 6, 8, 10, and 12 grades who report that if a kid drank some beer, wine, or hard liquor
in their neighborhood, or the area around where they live, they would be caught by police
Perc
enta
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f You
th
TARGETED OUTCOMES
Questions?
STRATEGY EFFECTIVENESS
Program and participant outcome dataExtent of saturation
Plotting your own strategiesBreakdown of Strategies
6th 8th 10th 12th Total0.00%
10.00%
20.00%
30.00%
40.00%
50.00%
60.00%
70.00%
80.00%
90.00%
100.00%
Clay Counts Project Success Participation Rates
Perc
enta
ge o
f Par
ticip
ants
Extent of Saturation
790
581
229 Prevention Education
Environmental
Media
Extent of SaturationClay Counts Version
790
581
800 Prevention Education
Environmental
Media
Why such HIGH media numbers?
Every 15 Minutes MAJOR EXPOSURE
Special Edition of The Clay Center Dispatch who has a circulation of 6200
Every 15 Minutes is shown on Twin Valley Telephone’s local access channel which has 3800 subscribers
News articles/ Community Announcements on KCLY which has a potential of 130,000 listeners
Participants, Parents, and Audience at Every 15 Minutes Event
*Saturation Patrol
*Project SUCCESS
*Media Campaign
*Every 15 Minutes*Group presentations
*Newsletters*Sticker Shock
STRATEGY EFFECTIVENESS
Questions?
COMMUNITY MOBILIZATION
Most involved sectorsUnder-utilized sectors
Community readiness/awareness shiftKey leader support
Clay Counts Sectors
USD 379
Law Enforcement
Medical
Civic Groups
VolunteersLions Club
Youth
Groups
Parents
School Board
City/Co Gov
Rotary
Faith Community
BPW
Youth serving
organizations
Sports Parent
MeetingsFaith-based youth mtgs
Key Leader Support Clay Center Police Chief Bill Robinson
School Counselor Kristin Wright
Health Administrator Dana Rickley
Intial Coordinator Lisa Seley
Community Prevention Specialist Jodie Biesner
COMMUNITY MOBILIZATION
Questions?
NEXT STEPS…
Impeding factorsContinuing progress
Lessons learned
Future Plans Sustainability
Widening of Focus
Increase Recognition of Clay Counts
Impeding Factors
Proudest Moments
Culture of change
Data Movement
Collaboration and Support during Every 15 Minutes
CLAY COUNTS & SPF
2011 SITE VISIT
Community OutcomesStrategy EffectivenessCommunity Outcomes
Enhancement Strategies
Thank you!