Web 2.0: H T A tHow Top Agents are Attracting Clients UsinSocial Media

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withAmy Chorewy

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Amy@AmyChorew.com

Our Goal todOur Goal todTake

Take the Mystery

Take to

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dayday

Every Dollar CountEvery Dollar Countts!ts!

Where is the ROWhere is the ROe e s t e O

Return on TimeReturn on Techn

I?T?

nologygy

New Set of Tools

The challenge today is to understandunderstand

which values aredesired; and

t lretool our business aroundbusiness around

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Amy@AmyChorew.com

Mi t kMistakes are iexpensive

LETS TAKE A POLL

Where would you rateexpertise at Social Mep

B iBeginnerIntermediateIntermediateAdvancedUberGeek

L

e your level of edia?

What is Web 2.0

Web 2.0 refers to aWeb 2.0 refers to a of technology, s

that facilitate cthat facilitate ccreativity, collabo

b tbetwee

second generationsecond generation services, and tools communicationcommunication, oration and sharing en users.

What is Web 2.0

So really . . . Wha

It i t ft• It is not a software or a• It is the ability for anyoy y

the web to communica• You can become a frie• You can become a frie

products and services

© www.thetechbyte.com

at is it?

h da hardwareone to create content on ate with their niche. end who recommendsend who recommends

that solve problems.

Amy@AmyChorew.com

What Tools Qualif

MapsMaps

Video and

Photos

SSearEngin

fy

Blogs

y

Blogs

SocialSocial Networks

hrch nes

Social N

AA

is tto c

th

etworkingg

A i b fit tA primary benefit to social networking

the ability to reach out consumers, even when ,hey are NOT ready to

contact youcontact you.

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What is Social Neetworking?

Participate on Th

F b k• Facebook

• Linked-In

• Active Rain

• PlaxoPlaxo

T itter• Twitter

hese Sites

LETS TAKE A POLL

What Social Networksnow?

LinkedInF b kFacebookTwitterTwitterOthers . . .

L

s are you using

Buyers & Sellers

C i t tConsumers are interestein their “Micro-market”

–

ded

Millennials are usingMillennials are usingsocial networking g

to make big pictured i idecisions

gg

e

Be CREATIVE

Write Recommendations

Connect with Colleagues

Get a Vanity URL

Add Substance – This is your elevation speech

Add Specialties – People search on this

Explain what you do there

Add more content

Get more recommendations

Contact Settings determine how people will contact youhow people will contact you

Use your websites wisely

Three Wise Links

yya

You get 3 links, so use g ,them wisely. Use for

your blog your websiteyour blog, your website and something else that

shows your expertiseshows your expertise

Connecting with Oth

LION Li k di O• LION – Linkedin Open– Very willing to connect– List is at http://MyLink5– more 1st degree connemore 1 degree conne

• Recruiters,• Salespeople• Salespeople• Entrepreneurs

Power Connectors• Power Connectors

hers

N t kn Networker

500.comectionsections

Invite Connections

I t t t li t• Import your contact list– Outlook– Yahoo– HotmailHotmail– Gmail

tts

Canned Invitation

“I’d like to aprofessionap

Link

Scott AllenScott Allen –creative

add you to my al network on kedin.”

Blog Post on– Blog Post on invitations

Get Referrals and Customers

Join Groups

Ask Questions, Inteeract w/Expertise

Read the Manual

WHAT ARE YOURR GOALS?

AmyChorewpeople, popeople, pomy area

SearchedSearched college to

Past CustoPast Custoone of his became m

Attend locpost

Video Birt

w Met and connected with local otential clients that live and work inotential clients that live and work in

by groups towns high school andby groups, towns, high school and find people to connect

omer on Facebook connected –omer on Facebook connected –friends connected with me and

my client

al facebook events that people

thdays to friends and clients

To Reconnect and Co

W

onnect

GroupsSchools youSchools you attendedClubsClubsOther Jobs Local CommunityIndustryIndustry

Editing Profile

Edit Profile

Y El t

Edit Profile

Your Elevator Speech

Adding Video is Eassy

APPLICATIONS

Applications

Slideshare

Incorporate Tools youu already use

Linkedin Profile

Join Groups

Create a Badge

Blackberry and Iphoone Apps

PUTTING IT ALL TTOGETHER

12 Minutes a Day – 1

Connect on FacebookConnect on Facebook • Once a day

– update your statuswrite on three peop– write on three peop

• Resist the temptation tapplications that waste

1 Hour / Week

–

le’s wallsle s walls. to add frivolous e precious time.

12 Minutes a Day – 1

C t Li k diConnect on Linkedin• Twice a week log ing

– Post your statusSearch for business pr– Search for business prarea to connect to.

J i l t G• Join relevants Groups• Answer & post questio& p q

1 Hour / Week

rofessionals in your localrofessionals in your local

ons

In your Email Signaature

On your Website

The Human Touchh

Contact me w

Amy@Blog:Find mFind m• Fac• Lin• Twi

ith questions!

@AmyChorew.com: AmyChorew.comme on:me on:

cebookkedinitter: AmyChorewy