Erin SaginPPC Evangelist and Community ManagerWordStream@erinsagin

You CAN Revolutionize Your Clients’ Performance with Paid Search: 3 Myths Debunked

Copyright 2015 WordStream, Inc. All rights reserved.

POLL: Raise your hand if you’re offering paid search services to your clients.

Now raise your hand if you know you should be…

Myth #1: My Clients Don’t Need Paid Search

You Think: Clients Can Rely Solely On SEO

64.6%

35.4%

Imagine that your bathtub is overflowing and the water won’t shut off…

SEO is Becoming Less Reliable

Who would YOU call?

Bonus! Paid Search Strengthens Email Marketing Campaigns

Myth #2: My Clients Don’t Have the Budgets to be Competitive with Paid Search

AdWords Auction Formula: Ad Rank

AdWords Auction Formula: Actual CPC

Google Wants Advertisers to Be Relevant

OK

6POOR

5

BAD POOR GREAT!

DISGUSTING

HORRIBLE

TERRIBLE

BADGOOD

GREATPERFECT

EXCELLENT

21 3 4 7 8 9 10

Google is Customer-Centric

Myth #3: I’ll Never Be Able to Master Paid Search

There’s No Shortage of Learning Materials

If I Can Do It, You Can Too…

2011 2015

It Only Takes 20 Minutes A Week!

It’s Time To Take Action

We Have The Solution For You!

Questions?

Swing by our booth or email us at: partnersupport@wordstream.com