You Don't Know Me - What goes on inside your consumer's head?

Post on 29-Nov-2014

432 views 0 download

description

At XPotential, we are passionate about helping clients get the deepest level of insight possible so they can deliver outstanding communications to target audiences. It is a challenge how this can be done reliably and efficiently. Now we have finally discovered a way! Take a look at this new and exciting approach on deep consumer insights!

transcript

You Don’t Know Me

So I am the person you want to talk to

You might know… my age

where I live

what I buy

what I say about brands, products, services…

But what you see on the outside is not who I am inside

So really,

you don’t know me

Do you know how I relate to other

people?

Do you know where I find meaning in my life?

Do you know how I cope when things

go wrong?

Do you know whether I prefer to think or to do?

Do you know how I see myself and how I want others

to see me?

Only people who really know me could answer these questions

If you don’t know me,

how can you know how to talk to me?

If you really want to know

me…

…ask Clara