You Made a Video, Now What?

transcript

You Made a Video,Now What?

Michael Hoffman, CEO

See3 Communications, www.see3.net

You Madea Video,NowWhat?

STEP 1:

Redefine Viral

Viral to who?

STEP 2:

Think BeforeMaking Your Video

1. What are our goals?2. How will we measure success?3. Who do we want to see this?4. How can we build interactivity into the video itself?

Let’s Look @:

Ask These Questions:

STEP 3:

Get YourVideo Online

What’s theDifference?

Video HostingVideo Distribution

1. It’s the biggest2. Functions as a social network3. Increased capabilities - HD, annotations, widescreen, open API4. Familiarity and ease of use

The Case For:

Let’s Look @:

The Case For: All Across the Web

1. More pleasant user experience = more video views2. Better search functionalities3. Rate and discuss within the community4. CMS integration = staff and users can embed video more easily

The Case For: Your Own Video Hosting

Let’s Look @:

“We see integrating video content intoour CMS as a core strategy for the futureof our site…Video content is alsoimportant to capture a younger audiencewho are more used to consuming mediain the video format and have come toexpect video to be usably integrated intowebsites they frequent.”

Brady Swenson,New Media Associate, RH Reality Check

STEP 4:

Spread YourVideos to theCommunity

1. Develop relationships with bloggers2. Build a following3. Find existing communities4. Mix social media outreach with paid advertising5. Connect to an action

Where To Start:

Let’s Look @:

Blog OutreachTwitter OutreachOnline Paid AdsCare2/Hunger Site

Communities Progressive Student/Activist Human Rights/Refugees Women/Children Religious

STEP 5:

Test and Learn!

DiscussionAny Questions?

www.see3.net/guide

You Made a Video, Now What?

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