You made the decision to invest your time with me a...

transcript

• You made the decision to invest your time with me today to learn new skills that can help you serve at a higher level, be of greater service to your marketplace, and be compensated accordingly.

• I respect your time and I respect YOU. Thank you. I will DELIVER for you today.

Unfortunately this LIVE webinar is not being recorded and we cannot provide you with a copy of it.

Smartagents.com/tools

• I will answer every single questionat the end of this webinar

• Shut the door, silence your phone,and pay attention

• You made the time to be here, so make it valuable for yourself

Where Are You From?

Type In The Chat Box And Let Us

Little story about me

• Successful In Internet Marketing - Primarily Facebook• Graduated from UNF with a degree in Marketing and Advertisement• Two Years - Quadrupled Sales For The Brokerage• Always Creating Outside The Box Ways To Sell More Homes

Who this Webinar IS FOR

For Realtors Who Want Results

FOR Realtors•Want to give away something...

•MUST be willing to work

•Deserve to make $100,000 to $4,000,000 a year, helping

• STAND OUT in today’s market

• Believe in themselves

FOR Realtors who wanta dream listing business

Luxury Listings

Win Any Listing Appointment

FOR Realtors who wanta dream listing business

As much businessas you want, easilywithin your reach

The ability to scale upyour listings at any time

Who this Webinar is NOT For

NOT• NOT “get Rich quick”

• Agent who gives BAD service

• Has no guts, no determination

• Agent who WON’T work

• Hates the Rich

• Hates Luxury homes

Will take WORK, answering the phone, doing real marketing for Luxury homes, negotiating contracts, being a real A+ professional

agent, and expecting to be paid as such...

NOT for Agents with NO Guts!Not Willing to Work

Home Value Ad

Landing Page Opt-in

Ready To List Listing

Warm Audience Follow Up

Blog ArticlesBooksAds

Key Terms• Audience: These are the people that your ads/content is reaching out to

• Cold Traffic: People who have no idea who you are and have no shown interest in what you have to offer

• Pixel: A piece of short code that can be copied and placed anywhere in a website to help you track people and follow them around the internet with ads

• Opt-ins: A term we use to describe a prospective lead. Someone who has chosen to give us their information or buy from us. They have chosen to do what we want them to

• Warm audience: A list of people who have an idea of who you are or are interested in either listing their home or buying a home. They are people who are more likely to work with you

• Follow Up: Continually showing ads or content to someone who has shown some form of interest

• Targeting: Using specific filters to limit those who you show your ads or content to

Let’s take a look at one of our newest agents,

Joe Nickelson…

Ex-Landscaper became a Realtor

Joe NickelsonNEVER sold a home

We were able to make him an authority figure through

Facebook

This allowed Joe’s first sale to be a $1,095,000 home…

So here is where we started for Joe…

Home value adPerfect starting point for agents, the ad helps to get information on people who are interested in selling

FB Business PageLook on the top right for a downward arrow. Click that and you will see the option to create a page.

FB Business PageYou can choose what kind of business page you would like to create.

FB Business Page

It will ask you to choose a category you

belong. You should select Business

Person. Add Your Name and Click Get

Started.

FB Business PageFill in a few sentences about your page. Then add in your website URL.

FB Business PageClick on “Profile Picture” and then choose a method for adding a profile picture

FB Business PageAfter you click next, you will be able to choose the location of people you would like to connect with as well as there age. We suggest your minimum age be 26.

FB Business PageClick save and your page will officially be created.

Home Value Ad Components

Ad Text

• Should explain what you are offering

• Should be at least one sentence long

• Add a call to action

• Bulk Of Information

Ad Image

• Grab Attention of Scrolling

• Relevant To Your Offer

• Appealing To Most People

Ad Headline

• Quick Attention Grabbing Text

• Try To Keep It To 1 or 2 Lines Of Text

• Enticing Enough To Get Someone To Stop Scrolling And Read Offer

Ad Link Description

• Back Up Or Finish The Thought Of The Headline

• Reinforce The Offer

• Give More Information

Ad Action Button

• 9 Different Options

• Choose Most Relevant To Content

Home Value Ad Setup

• Go to your Facebook page and create a new status update (post)

• Paste in the link to your landing page

Home Value Ad Setup• Click the plus sign and upload your ad

Home Value Ad Setup• Above your photo, delete your link URL and

Paste in your "AD TEXT"

Home Value Ad Setup• Replace link description with your "AD

HEADLINE" and your "Ad Link Description“

• Click "Publish"

Promoting Home Value Ad1. Click the down arrow next to your notifications and click on "Create Ads"

Promoting Home Value Ad2. Click Boost your posts

Promoting Home Value Ad3. Select Your Business Page and select the post you just created

Promoting Home Value Ad

4. Adjust your Audience

Promoting Home Value Ad5. Select a Daily Budget you feel Comfortable with

Promoting Home Value Ad

6. Click Choose Ad Creative

7. Place Order

One of the Most Common Mistake Made?

Not using Facebook’s most powerful feature, detailed targeting

Detailed TargetingBy using the detailed targeting filters, you can decrease the number of people

that your ads are shown to

Detailed TargetingBy using the detailed targeting filters, you can decrease the number of people

that your ads are shown to

Landing Pages

When someone clicks on an ad they got sent to a

separate landing page

Landing PagesHere’s what we did for Joe

Bonus Training #1Follow Up Letter

Give you Presentation and Letter at the End.

Our Biggest Mistake

Not Utilizing Facebook's Tracking Pixel

PIXELS

Someone visits Joe’s landing page

They choose not to give their information for a free home value

They leave his site without opting in

Now that they are pixeled, as they go through facebookthey will see his ads

After seeing his ads for some time, they return to his site to opt in and are now a lead

PIXELS• Pixels helped Joe build a warm list

• This list was much more targeted and was full of only people who were looking to list soon

• By doing this you can eliminate wasting money on ads being shown to people who have no interest in moving

Warm Audience

This audience is much more inclined to list or buy

than the average person

Bonus Tip #2

Upload Your Customer list To Create Audiences.

Bonus Tip #11. Click the down arrow next to your notifications and click on “Manage Ads"

Bonus Tip #12. Click “Tools” in the navigation bar and select Audience

Bonus Tip #1

3. Click “Create Custom Audience” out of the 3 options

Bonus Tip #13. Click “Create Custom Audience” out of the 3 options

Bonus Tip #14. Select “Customer List” 5. Choose Method For Uploading

Bonus Tip #16. Name Audience

Following Up

By following up with those who do not opt you are able to keep in them in

your sphere of influence

That way, when they are ready, they will more think of you first

Facebook vs. Email

• When people go on Facebook, they are doing so on their leisure time

• They are not busy or have a specific thing they are looking for; they are just browsing.

• When people are checking emails, they usually have a specific task they are working on.

• They are working or trying get something done.

Facebook vs. Email

People are more inclined to look at an article they are

interested in, while on Facebook than in an email

Following Up

You can follow up with many different forms of content such as helpful tips, points

of separation

Items of Separation

• If you have something that will separate you from other agents, than be sure to use that to your advantage

• For example, if you are good at marketing, or photography, or have even written a book you can use that to create and put content in front of your warm audience

Following Up

Here is how we did it for Joe

What To Provide

• People who are looking to sell their home, generally, are looking for any help they can get

• They are online looking for tips or advice on the best way to sell their home

• Providing blog articles will help bring those people to your website and introduce them to you

Where We Started

• We started off by posting other people’s blog articles

• We quickly realized how much people would engage with them

Creating Our Content

• Joe began working with writers in our office to create our own articles

• We then created a blog for him to post all of the articles on

House Value Blog

All of this in conjunction with one other thing has given Joe

some of the best response rates we have ever seen…

So what is this thing that Joe is using?

Why do books work?

because they give you

AUTHORITY!

Gimmicks vs

authority

Listing TONS of Homes Won’t Happen with “Gimmicky” Marketing

Books Also Have Inherent Value

People have bookshelves, but how many people do you

know that have a business card shelf?

Books Also Have Inherent Value

There are plenty of book signings,but no business card signings

Books Inherent Value

• How many people do you know that have their favorite business card that they can’t wait to share with other people?

• However people share books with their friends

He wrote a book and became an Author. By doing this he made himself an

AUTHORITY

2014 AVALON 2014 GS

CAR VALUENow, What Is The Difference?

2014 AVALON 2014 GS

2014 AVALON

$31,590 $48,600

42% Difference

2014 GS

What kind of results has Joe been getting?

Remember Joe’s first listing?

Joe sold a doctors home for $1,095,000…

He recently helped an elder couple sell their home

• Previewed the home and gave them a copy of his FSBO Book

• Turned out the Husband was a RE Broker for over 20 years

• Loved the content and signed a listing with Joe

Home Sold Over List Price In 5 Days

The seller passed the book along to his

brother, and they are in the works for a 3 million dollar listing.

Bonus Tip #3

Leave your book on the counter during a

listing preview.

Sold $389,000 Home

• Joe left the book on the counter during a walk through

• 1 week later received a call

• Listed and Sold in 3 Days

You made the decision to invest your time with me a...

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