Post on 18-Jul-2015
transcript
April 2015 Contact: alineapartners@icloud.com
From Blue Oceans to Red Ocean Traps!
Compe&&ve Advantage is about more than differen&ated value proposi&ons …
10 years since Blue Ocean Strategy….. the willingness to change is there, but Mental Models are geBng in our way
Red Ocean Traps!
Trap #1
Seeing Market-‐Crea&ng Strategies as Customer-‐Oriented Approaches
Trap #2
Trea&ng Market-‐Crea&ng Strategies as Niche Strategies
Trap #3
Confusing Technology Innova&on with Market-‐Crea&ng Strategies
Technological breakthroughs don’t necessarily create new markets.
Trap #4
Equa&ng Crea&ve Destruc&on with Market Crea&on
Does market crea9on always involve destruc9on?
Trap #5
Equa&ng Market-‐Crea&ng Strategies with Differen&a&on
Trap #6
Equa&ng Market-‐Crea&ng Strategies with Low-‐Cost Strategies
Take Aways ….
• Trap One: Seeing Market-‐Crea9ng Strategies as Customer-‐Oriented Approaches
• Trap Two: Trea9ng Market-‐Crea9ng Strategies as Niche Strategies • Trap Three: Confusing Technology Innova9on with Market-‐Crea9ng
Strategies • Trap Four: Equa9ng Crea9ve Destruc9on with Market Crea9on • Trap Five: Equa9ng Market-‐Crea9ng Strategies with Differen9a9on • Trap Six: Equa9ng Market-‐Crea9ng Strategies with Low-‐Cost Strategies
Don’t get caught ….
Contact us about bring a’ Red Ocean Trap’ Workshop to you! alineapartners@icloud.com
Or office@alinea-‐partners.com