YOUNG MEDIA LIONS

ARGENTINA

CHALLENGE

Sense International wants toimpact young people (18-25) to

generate small amounts of support.

ABOUT YOUNGER PEOPLE

They are hyper-communicated through social media and over exposed to many

conversations.

We need to force a disruptive message to call their attention and engage them through an innovative

approach.

OUR STRATEGY

We will engage young people through their preferred communication channels

presenting the real stories of Sense International children.

The main characters of the stories will be :

HIGH & DISRUPTIVE TIPPING POINT

The big idea here is to represent what it feels like being unable to communicate.We will contact young people through whatsapp with a positive emotional video

that will show how the contacts disappear and suddenly a girl helped by SI starts to chat to them and tells her story. She wil ask them to engage with the

dreams of their community.

HOSTING ENGAGING DREAMSOF THOSE WHO WANT TO LIVE, LEARN AND THRIVE

Posibl. is going to host our cause. We will encourage people to support different cases of boys and girls who are being helped by

Sense International.

HEADING TO THE DREAMS

Kiip: a way to connect with young people through games.

A game app that teaches people who to talk with deaf-

blind people through their hands will be recommended by Google Play and Itunes Store. It will cost 1 Euro, all the incomes

are going to Sense International.

DIRECT DONATIONS

Through Spotify we will ask young people to pay 1 euro more for their premium

account that will go directly to Sense

International.

CAMPAIGN SUMMARY

3 WAYS TO DONATE:

Posibl. Regular Donation

M e a s u r i n g :

1. V i s i t s t o

s e n s e

i n t e r n a c i o n a l

d r e a m s p a g e s

a t p o s i b l e .

2 . A c h i v e d

d r e a m s .