GroceryAid is your

industry charity.Proudly supporting grocery

colleagues in need.

Overview

About us

GroceryAid has been the industry charity for163years.

The only national charity that supports currentand former grocery industry colleagues.

In 2018/201915,784 grocery people were helped with

financial support and through our confidential 24/7Helpline.

£4.25m was spent on welfare last year.

Who do we help?

Factory to store Whole grocery industry

Private label manufacturersBrands

Independent corner stores

Wholesalers

Multiple retailers

Distributors

Field sales

Supply chain

Category Management

Marketing

Who are we?

President

Charles Wilson

CEO, Booker

Chairman

Ruston Smith

Chair of the Tesco Pension Fund,

Chair of JP Morgan Asset Management,

Chair of Smart Pension Ltd

Head office team

We have 25Head Office staff based in Sandhurst.

With 5 in our Central Services team.

11 in the Fundraising and Marketing team.

And 9 members of the Welfare team.

Plus 5 part time regionally based Welfare Officers.

We’re also supported by 314 Volunteers across the country.

Fundraising Branches

Our Volunteers

Finance Committee

Board of Trustees

President’s Fundraising Committee

Welfare Strategy Group

Communications Strategy Group

Welfare Committee Network Awareness Groups

Welfare Assessors

Event Committees

We sit at the heart of the industry

Welfare

Eligibility criteria

From day one

Eligibility criteria

One years’ service

Eligibility criteria

Ten years’ service

GroceryAid offers emotional and financial support to current and former colleagues.

How do we help?

Crisis Support

For unexpected

emergencies, a change in

circumstances or a sudden

gap in income.

Longer Term Financial Assistance

If we feel you require support over

a period of time.

Free Confidential Advice

Our 24/7 Helpline offering

emotional and

practical advice covering a range of issues.

Counselling and CBT support

AI emotional support

Health and Wellbeing

Family & Relationship

Support

Workplace critical

incident support

Managers help and

informationline

CAB trained advisors

Debt Advice

Legal Advice

Back to work

support• Free, confidential Helpline is available

to all grocery colleagues and their

spouse /partner and dependents

• The 24/7 Helpline offers independent

advice to solve problems and provide

emotional support

• Telephone interpreting service

available

Free Confidential Advice

Crisis support

working with 2 years service

nowhere to turn

92% are of working age

out of the blueone off payment

back on track

rent arrears

referral partnersfleeing abuse real emergencies

relationship breakdown

ill health

illness

unexpected

crisisredundancy

31% growth in crisis grant applications

Longer Term Financial Assistance

respite grant

unable to work with 10yrs service

quarterly payments

caring responsibilities

retired

carer’s support

limit of £6k savings

birthday voucher

winter heating payments

Fundraising

How we raise funds

Supporter Events

Central EventsDonations Trusts

Regional Events

Retail/Wholesale Supporters

Other Supporters include:

Date Event Price Venue

10–13 Sep London to Paris Cycle Challenge £2,200 Departs Weybridge

25 Sep GroceryAid Clay Pigeon Shoot £4,000 per team of 4 E. J. Churchill Shooting Grounds, High Wycombe

13 Nov Sporting Lunch £6,000 per table of 10 Grosvenor House, London

2 Dec Sainsbury’s Ball £1,000 per ticket plus VAT Battersea Evolution

9 Dec President’s Christmas Concert £195 per ticket St Luke’s Church, Chelsea

5 Mar GroceryAid Ball £6,000 per table of 10 Grosvenor House

GroceryAid Central Events 2020

• 7 local fundraising branches

• Regionally based

• Build relationships with local

businesses

• Variety of accessible events

• More ways to support GroceryAid

Regional Events

Case study: Yeo Valley Catch & Cook

• Created around the Yeo Valley brand and company values

• Attended by Yeo Valley’s supplier base, a great

opportunity to network with other local businesses

• A CSR event the business can be proud of

• Engages staff and drive awareness of GroceryAid

services

• Raised £8.5k for the charity last year

Adrian Carne, Executive Chairman of Yeo Valley Group and

founder of The Yeo Valley Catch & Cook commented,

“This format really works for us. We’ve created a bespoke

event, authentic to our business and brand values whilst

raising awareness and funds for GroceryAid. It’s a win-win

for everyone involved.”

Supporter Events – showcase your business

How can I get involved?

Awareness

Take part in GroceryAid Awareness Day

Communicate externally

Communicate internally

Feature us as a nominated charity

Take part in our awareness survey

Fundraising

Support a central event or regional event

Annual contribution through fundraising

Run a fundraising event on behalf of GroceryAid

Donate a gift in kind

Make a corporate donation

Volunteering

Be part of an Awareness Network

Be part of a Fundraising Branch

Provide expertise or service to GroceryAid

Be part of a committee

Provide a welfare assessor

GoldSupport 8 activities across 3 pillars

SilverSupport 6 activities across 2 pillars

BronzeSupport 4 activities across 2 pillars

Recognised SupporterSupport 2 activities

Recognising companies who have supported us throughout the year.

GroceryAid Awards

GroceryAid Awareness Day

A day focused on making as much noise as possible about

GroceryAid.

Looking back at last year

• 116 companies involved

• 64 new companies took part

• 5,000+ stores and manufacturing sites received info

What people did

• Posted on intranet/Yammer/emails/screens

• On site activities/awareness days

• Handing out info/desk drops

• Sharing on social media

• Cake sales, dress down days

• Team meeting/presentations/Lunch and learns

Join in next year on 2rd March 2021.

Corporate perspective

• Raise company profile within industry

• Unique networking opportunities

• Use committee or network membership to

develop staff

• Access to GroceryAid benefits for all staff

• Better staff engagement

Benefits of partnering with GroceryAid

Individual perspective

• Opportunity to work alongside peers

from different companies

• Develop your personal profile within the

industry

• Raise your profile within your own

business - be a spokesperson for the

charity

• Improve project management skills

• Give something back

“Personally I find it incredibly

satisfying to support a charity that

helps so many people.”

We would love to hear from you

Call: 01252 875925

info@groceryaid.org.uk

www.groceryaid.org.ukThank you!

Want to find out more about the difference we make?

Read our Impact Report