Your links are broken!Maximizing Sales in Fragmented Stores.

My StoryTraffic Revenue

“Geo-Fragmentation”

Global Amazon Ecosystem

14 Amazon Storefronts 12 Associates Programs

Region Specific Storefronts

Differences:Domain

Prod. ID/ISBN Language Currency Shipping

Prime Avail. Accounts

…

Amazon.com Amazon.de

(User Experience Challenges)

Storefront Specific Affiliate

(Monetization Challenges)

Most Think…

Traffic Site Affiliated Store

But In Reality…

But In Reality…

Traffic Site Affiliated Store

Opportunity!

Traffic Site Affiliated Store

Ideal

Traffic Site Affiliated Store

Just Amazon?

+ =10

different options

Just Geography?

Why?

Traffic X Conversion Rate = Revenue

Good luck! (It’s hard)

Cater to more of your audience! (instead of ignoring them)

Step 1 - Understand It

Do you have International Traffic?

Do your affiliate partners have Multiple Destinations?

Do your affiliate partners use Multiple Affiliate Programs?

Step 2 - Fix It

Ignore it…

Provide multiple links…

Geo-targeting / Dynamic links…

Options:

Recap• Global e-retailers often have “geo-fragmentation”

• Country / Region specific storefronts • Storefront specific affiliate programs

• Most publishers have diverse (and international) traffic • A single destination often isn’t ideal • Understand how this impacts you • Fix it to earn more (it’s that simple!)

Who Am I?• Hated affiliate marketing in college • Learned with iTunes and Amazon • Wrote a book about the iTunes Affiliate Program • Got a “cease & desist” from Apple, then job offer • Became the Global Program / Product Manager • GeoRiot -> Geniuslink • Consulting for Microsoft Store and NBCUniversal

Questions?

Thanks!

Jesse Lakesjl@geni.us

@jesselakes