Your Online Presence:Putting Your Best Foot Forward

with Rachel Strella

www.strellasocialmedia.com

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Today’s Agenda

→ What’s your personal brand?→ The impact of social media on

your personal brand→ Why soft skills matter→ Managing your online brand→ Ongoing personal brand

management→ Questions

What’s your personal brand?

Find Someone You Don’t Know

Introduce yourself…

First Impressions Are Lasting

Was your impression favorable?

We Have A Brand – Everywhere!

What does your online brand say about you?

What’s Optimal for You?

Takeaway

We have a personal brandand, whether we are aware of

it, or not, it influencesour career trajectory.

Consider what your personalbrand says about you!

The impact of social mediaon your personal brand

Social Media & Branding

Social Media & Branding

Social Media & Branding

Did you think this?

Social Media & Branding

Social Media & Branding

Social Media & Branding

Can we opt-out?

Should we avoid social media?

Social Media & Branding

Social Media & Branding

Social Media & Branding

Takeaway You, your business, the

company you work for, or thejob you seek – are all indexed

online in some form.

Avoiding social media doesn’tsilence the crowd.

Why soft skills matter

Skills Worksheet

What are your strengths?

What’s ‘In Demand’

Top skills…

→ Analytical Thinking→ Leadership→ People Skills→ Flexibility

Personal Branding

Do strengths match what’s indemand? Does it matter?

Takeaway

Awareness of your strengthsallows you to position

yourself the way that youwant others to see you.

How to optimize your online brand

Getting Started

Review Your Profiles

Your LinkedIn Profile

Include a photo!

Your Skills

Are they listed in your LinkedIn profile?

Write an engaging summary

Showcase Your Strengths

Are you satisfied with what ranks at the top?

Google Yourself

Why not connect with everyone you met today?

Connect With Others

Share information – lots of it!

Offer Value

And be prepared for negative feedback!

Respond To Comments

Personal Brand Management

→ Spring clean social media sites→ Optimize your LinkedIn profile→ Google yourself & sign-up for

alerts (google.com/alerts)→ Connect with others → Offer value→ Respond to followers; prepare

for negative feedback

Brand checklist

Takeaway

Your digital footprint is part of your personal brand.

Take the time to review,optimize, and maintain

your online accounts.

Personal brand management

Don’t be a brand ‘gone bad’

Personal Accounts Count!

Keep Facebook G-rated

LinkedIn Matters

Keep LinkedIn professional

Connect Authentically

And appropriately

Connect Authentically

Offer value; not a sales pitch

But Not ‘Too’ Authentically

Be real, but be careful

Remember…

As Mark Schaefer says, social media is…

‘the resume of your life.’

Takeaway

Be conscious ofyour online presence –

both what you are saying what you’re not saying!

Questions

Door Prize Winner!

Drumroll…

Rachel StrellaOwner, Strella Social Media

Website:www.strellasocialmedia.comEmail: rachel@strellasocialmedia.comTwitter:@RachelStrella