Your User is a Hero: Applying Joseph Campbell’s “Monomyth” to User Experience Design

transcript

YOUR USER IS A HEROTHE MONOMYTH & USER EXPERIENCE DESIGN

MINNEWEBCON 2014MATT EDWARDS @ASTRONAUTPNGUIN

#MINNEWEBCON

MINNEWEBCON 2014@ASTRONAUTPNGUIN

1. JOSEPH CAMPBELL’S “MONOMYTH”

• STRUCTURE

• CRITICISMS

2. DAN HARMON’S “STORY CIRCLE”

• STRUCTURE

• THEMATIC DUALITIES

3. DESIGNING WITH NARRATIVE

• USE CASES

THE HERO’S JOURNEYJOSEPH CAMPBELL & CHRISTOPHER VOGLER

1. THE ORDINARY WORLD 2. THE CALL TO ADVENTURE 3. REFUSAL OF THE CALL 4. MEETING WITH THE MENTOR 5. CROSSING THE THRESHOLD 6. TESTS, ALLIES, AND ENEMIES 7. THE APPROACH 8. THE ORDEAL 9. THE REWARD 10. THE ROAD BACK 11. THE RESURRECTION 12. RETURN WITH THE ELIXER.

1. LIMITED AWARENESS OF PROBLEM 2. INCREASE AWARENESS 3. FEAR; RESIST CHANGE 4. OVERCOME FEAR 5. COMMIT TO CHANGE 6. EXPERIMENT W/ NEW CONDITIONS 7. PREPARE FOR MAJOR CHANGE 8. TRIGGER LIFE CHANGING EVENT 9. ACCEPT CONSEQUENCES 10. NEW CHALLENGE; REDEDICATION 11. FINAL ATTEMPT 12. MASTERY

1. HEROES 2. SHADOWS 3. MENTORS 4. HERALDS 5. THRESHOLD GUARDIANS 6. SHAPESHIFTERS 7. TRICKSTERS 8. ALLIES

THE ORDINARY WORLD

(HERO)

THE CALL TO ADVENTURE

(HERALD)

(TRICKSTER)

REFUSAL OF THE CALL

MEETING THE MENTOR

(MENTOR)

(THRESHOLD GUARDIANS ERRY-WHERE)

CROSSING THE THRESHOLD

TESTS, ALLIES, AND ENEMIES

(ALLY)

(SHAPESHIFTER)

THE APPROACH(NOT A MOON)

THE ORDEAL

(THE SHADOW)

THE REWARD(THE TREASURE)

(YES, SHE’S BEING OBJECTIFIED)

(THRESHOLD GUARDIANS)

THE ROAD BACK

(PORKINS)

THE RESURRECTION

RETURN W/ THE ELIXIR

CRITICISMSDETAILS ARE EVERYTHING

ETHNOCENTRISM

HETERONORMATIVITY

CRITICISMS ARE NOT DEALBREAKERSJUST ACCOUNT FOR SHORTCOMINGS.

THE STORY CIRCLEDAN HARMON & CHANNEL 101

(#SIXSEASONSANDAMOVIE)

THE STORY CIRCLE

1. A CHARACTER IS IN A ZONE OF

COMFORT

2. BUT THEY WANT SOMETHING

3. THEY ENTER AN UNFAMILIAR

SITUATION

4. ADAPT TO IT

5. GET WHAT THEY WANTED

6. PAY A HEAVY PRICE FOR IT

7. THEN RETURN TO THEIR FAMILIAR

SITUATION

8. HAVING CHANGED

THE STORY CIRCLE

A CHARACTER IS IN A ZONE OF COMFORT

BUT THEY WANT SOMETHING

THEY ENTER AN UNFAMILIAR SITUATION

ADAPT TO IT

GET WHAT THEY WANTED

PAY A HEAVY PRICE FOR IT

THEN RETURN TO THEIR FAMILIAR SITUATION

HAVING CHANGED

WHEN YOU

HAVE A NEED

YOU GO SOMEWHERE

SEARCH FOR IT

FIND IT

TAKE IT

THEN RETURN

HAVING CHANGED

WHEN YOU

HAVE A NEED

YOU GO SOMEWHERE

SEARCH FOR IT

FIND IT

TAKE IT

THEN RETURN

HAVING CHANGED

YOU NEED,

GO SEARCH,

FIND, TAKE,

RETURN CHANGED.

YOU NEED,

GO SEARCH,FIND, TAKE,

RETURN CHANGED

REFLECTING

CONSIDER DUALITIES

ACTING

CONCRETE ABSTRACT

CONSIDER DUALITIES

REFLECTING REFLECTING

ACTING ACTING

ABSTRACT

ABSTRACTCONCRETE

CONCRETE

DESIGNING WITH NARRATIVETHE STORY CIRCLE AND DATA SYNTHESIS

Q: WHEN IS THIS USEFUL?A: YES

WORKSHOPS

RESEARCH PLANNING

DATA SYNTHESIS

EXPERIENCE STRATEGY

FEATURE DEVELOPMENT

SOCIAL MEDIA STRATEGY

COMMUNITY-CENTERED DESIGN

1. JOSEPH CAMPBELL’S “MONOMYTH”

• STRUCTURE

• CRITICISMS

2. DAN HARMON’S “STORY CIRCLE”

• STRUCTURE

• THEMATIC DUALITIES

3. DESIGNING WITH NARRATIVE

• USE CASES

I HAVE A QUESTION

I DECIDE TO ASK

I ASK THE QUESTION

EVERYONE BENEFITS

ADDITIONAL RESOURCESINFORMATION

1. JOSEPH CAMPBELL - “THE HERO WITH A THOUSAND FACES” - LINK

2. CHRISTOPHER VOGLER - “THE

WRITER’S JOURNEY” - LINK 3. DAN HARMON, CHANNEL 101 -

“STORY STRUCTURE” TUTORIALS - LINK

CONTACTEMAIL: MEDWARDS@NERDERY.COM

TWITTER: @ASTRONAUTPNGUIN